This move continues to makes no sense at all.

This move continues to makes no sense at all.

Was there a foreign competition going to buy Activision, and they were forced into acting?
Was it inside trader thing in cohorts with Kotick?
Was it just a dumb move?

Industry was crashing, Activision was crashing with inside BS and bad decisions of the past. Any sane exec would just wait a year or two and pick the rubble for peanuts.

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  1. 1 week ago
    Anonymous

    There's nothing dumb about acquiring King. They've said multiple times they're making am mobile game platform.
    The rest is just fat to be trimmed.

    • 1 week ago
      Anonymous

      homies in china and india won't download an "xbox store" to play diablo immortal and cod online. They will just move to other asiatic-made trash and candy crush is too easy to mimic, chinks can easily make a candy crush game and have it be popular just by shilling it on tiktok.

    • 1 week ago
      Anonymous

      It is dumb for 70 billion. Activision wasn't gong anywhere but down in stock price. They have nothing for the next several years. Blizzard barely scrapped together Overwatch 2.

      • 1 week ago
        Anonymous

        >It is dumb for 70 billion
        Look at how much money King makes and then say that.
        Don't underestimate mobile gambling. It's fricking massive.

        • 1 week ago
          Anonymous

          >Look at how much money King makes and then say that.

          You mean their "revenue" as reported by Activision, lmao, you didn't fall for that one, did you?

          • 1 week ago
            Anonymous

            Activision isn't China. They can't just lie to shareholders.

            • 1 week ago
              Anonymous

              not an argument

            • 1 week ago
              Anonymous

              Dude, they're only report revenue. They don't report profits. With revenue you can hide all kinds of shit inside your own company.

  2. 1 week ago
    Anonymous

    It's just to move closer towards a monopoly.
    And the couple of people actually talented can be moved more easily between projects.

    • 1 week ago
      Anonymous

      >It's just to move closer towards a monopoly.
      What monopoly? People are ditching Blizzard and Call of Shitty for years now. They're completely reading the market wrong, if they're still going for AAA gaming. Player bases have diversified to the point that small devs and indie projects are more profitable than AAA massive project, that then need to rely on microtransactions and continuous DLC milking. Only thing that still makes sense regarding this approach is sports games and GTA. And even GTA is somewhat questionable, RDR2 was a failure regarding live service part that they tried to pull on it. Players have figured things out, and aren't bothered with this nonsense.

      • 1 week ago
        Anonymous

        closer towards a monopoly. they are about 40 years away.

        • 1 week ago
          Anonymous

          If you want monopoly, buy Steam. Activision is such a dumb move.

          • 1 week ago
            Anonymous

            All in due time, too early to buy Steam.
            Gabe and others needs to age out and pass on.

  3. 1 week ago
    Anonymous

    They needed a live service game. Bethesda was supposed to provide it and it back fired. Redfall failed, Fallout 76 failed, TES:O is floundering. Before that it was buying PUBG only for Fortnite to curb-stomp it. Then their own efforts with Halo Infinite failed. They needed Candy Crush and WoW, games that aren’t in their prime but have a captivated audience of mom’s spending money on power ups and cosmetic items. They needed COD Warzone for the battlepass audience.

    • 1 week ago
      Anonymous

      If they took any of those games you listed and added cute girls and skimpy clothing all over the place, it would be a billion-dollar gamechanger. It's their own fault for cucking out.

  4. 1 week ago
    Anonymous

    >This move continues to makes no sense at all.
    This increased M$ gaming revenue by 50%. M$ has lots of cash with nothing to spend it on. They just reported more than 20B profits.

  5. 1 week ago
    Anonymous

    I've been wondering about this awhile ... is Candy Crush really that big a deal? That game is like a decade old.

    • 1 week ago
      Anonymous

      Probably more profitable than Fortnite

  6. 1 week ago
    Anonymous

    Good thing I don't give a frick about any of this shit anymore lmao

  7. 1 week ago
    Anonymous

    >Industry was crashing
    what is this wishful thinkimg? gacha is making so much money

    • 1 week ago
      Anonymous

      AAA is crashing. Whole AAA business model is relying on sheep buying and continuing to pour money into a few games that they release each year.

  8. 1 week ago
    Anonymous

    >hack spencer -a professional conman- convinces management to spend over 80 billion to buy studios on the promise that it will magically increase the game pass subscriber numbers to netflix levels
    >management find out that what hack spencer promised is literally impossible and there is no way to get the necessary roi to recoup their losses

  9. 1 week ago
    Anonymous

    >makes no sense
    It's been discussed to death already. Xbox wanted CoD on game pass. Microwiener executives wanted their mobile division (Activision bought King, which has Candy Crush) in order to penetrate the market. They couldn't get either because of Activision's current contracts with other companies (notably Sony/Playstation exclusivity*), so they just bought the whole thing.

  10. 1 week ago
    Anonymous

    It was an impulse buy. Phil saw something on sale that would normally be completely out of reach and he convinced his bosses that it was too rare and too good of an opportunity to pass up.
    It reminds me of my college buying up empty skyscrapers in nearby hartford because they were a steal due to the city hollowing out. Except they then sent out a school wide email asking for suggestions on what to use the building for.
    They spent a couple million on something they had no idea of what they’d do with. Now expand that to the whole of Activision Blizzard King

    • 1 week ago
      Anonymous

      At 80 billion, it's more likely that it was Bill. But yea, that's the most likely reason that I've seen.

  11. 1 week ago
    Anonymous

    Microsoft has never been successful in the video game market. The 360 is the only Microsoft console that had anything close to relevancy, and it was only because of Halo and Call of Duty. It has always been trying to catch the tails of successful talent and properties because it has never understood video games.
    Their attempts to buy successful talent and IPs AFTER they already did their thing in the hopes the goose lays another golden egg is utterly moronic. Microsoft has done nothing but dumb moves for the past thirty years in the video game sector, and their very presence has been nothing but a negative for the market and players.

  12. 1 week ago
    Anonymous

    So is Microsoft going to auction all the ips they bought piece meal style or are they going to sell the entire brand and portfolio as a package to the highest bidder?

    • 1 week ago
      Anonymous

      They're just going to sit on them. They see Seinfeld racking big money with streaming, and they'll hope that something similar happens in games market in the future

      Microsoft has never been successful in the video game market. The 360 is the only Microsoft console that had anything close to relevancy, and it was only because of Halo and Call of Duty. It has always been trying to catch the tails of successful talent and properties because it has never understood video games.
      Their attempts to buy successful talent and IPs AFTER they already did their thing in the hopes the goose lays another golden egg is utterly moronic. Microsoft has done nothing but dumb moves for the past thirty years in the video game sector, and their very presence has been nothing but a negative for the market and players.

      Yeah, I just love them going in all in into PC with Wheels, Joysticks, games, directx, and all, then immediately ditch everything and go all in into consoles instead. They were never the ones with clear plan.

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