Why don't gaming companies attack each other in commercials anymore?
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Why don't gaming companies attack each other in commercials anymore?
Why don't gaming companies attack each other in commercials anymore?
Shopping Cart Returner Shirt $21.68 |
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Shopping Cart Returner Shirt $21.68 |
What’s a commercial?
A commercial is what you use to flush your vowels.
>What’s a commercial?
It's those short little skits full of minorities and women that play in between breaks on TV shows/sports programs. Can't say I blame you for forgetting. Outside of boomers I'm not sure who still watches tv.
Because it isn't nice and you can get sued politely.
That’s for children and politicians
>paying for ad time just to tell people about a competitor
hurr durr
Because normies will cry on Twitter about toxicity and mudslinging and then kotaku will write shitty articles and it will result in bad pr
except when their beloved companies do it
pc actor was straight up better actor. mac actor was like a robot in this
Mac guy is an A-list actor with dozens of starring roles in Hollywood films under his belt.
PC actor is a nobody who does cartoon voices and bit parts.
Mate, that ad campaign is older than most of the cynical idiots on social media. You could have picked an actually relevant advert.
I feel like you see more subtle jabs anymore. For one thing, why compare when your games library can do the talking. Hardware is fun to brag about until you have a great machine with no software.
I hear this didn't play very well in Europe, because people found the Mac guy to be a pompous bully, and liked the PC guy more.
Yeah, the British version with Mitchell & Webb was famously counterproductive, because British people found the buttoned-up, repressed, unapologetically lame character a lot more relatable.
The Japanese one gave a similar impression.
PC actor was a mid-tier comedian at the time. In the commercial, he has a goofy look but is lovable, making jokes that land. Plus he's in a suit, so you know he's ready for business too.
The Mac guy was a more traditional actor. He's dressed like a hipster douchebag and acts like a jerk. Frick him. His outfit is appropriate for hanging out in a coffee shop, but not for serious business or industrial work.
I saw that commercial and was literally like, this makes me want a PC.
The whole thing is a good personification of PC vs. Mac culture in the 2000's. Do you want to be a bit goofy but get shit done (PC)? Or do you just want to be a cool hipster dude and look good, with little substance (Mac)?
>mid-tier comedian
I'd say John Hodgman is a bit better than mid-tier but maybe he's more niche than I realized.
Mac OS actually was better than Windows 9x in terms of usability and features up until Windows XP came out, OSX kind of caught up around 10.4 or so, then starting with 10.5 Apple started the trend of needlessly bloating everything at the expense of compatibility which continues to this day and only hipsters/igays use it now
I miss the old days
This is far funnier now that I actually understand all the shit he's talking about
This appears to be just a comedy rant and not an advertisement, despite the youtube description. Look at the end "Sketch Comedy on the Edge". Who paid for the advertisement if it was one, where is their logo? Where would it be played, not on tv with that length. Pretty sure it's not, it's just a rant like a youtuber making one.
underage b&
None of the employees want to operate in an environment like that.
It was pretty awful, frankly. Turning children into consumer advocates through emotional manipulation. I'm glad they don't do it anymore.
Because it's really low class and childish, and consolewarrior/brandwarrior tardbabies are already insufferable enough as it is.
>I'm glad they don't do it anymore.
Social media does it for you now.
why put in the effort when fanboys do it for free?
Ding ding ding. Each group also has different consumer targets so there's no point in fighting over it. The same people into Halo might not give a shit about Aninal Crossing.
this, but also gaming has exploded in the last 20 years and there's enough market to go around
Because they realized it was just free advertisement for your competitor
Remember when every new platformer mascot tried to take a jab at Mario and Sonic by making edgy statement their days are over?
They've had that shit even in Japan, Atlantis no Nazo box stated it's surpassed Super Mario Bros (which only meant amount of game "zones" or levels). Some competitor it was.
what the hell is a "chudcel"
Welp. You got me. I guess current day nu-commercials aren't pozzed and I am just a mistaken out of touch racist ¯_(ツ)_/¯
you are racist you're just correct
own it
Everybody is racist to some degree.
>gaming companies
This was mostly Sega desperate to take market share. Nintendo mostly took the high ground.
Because it's pointless when the current gen consoles are pretty much the same anyways, and fanboys are probably going to be the only ones to do it.
probably because they make more money by allowing for more multiplat games
I think it's simply that by acknowledging the competition exists you're giving them free publicity. That's why it's very rare, not just in gaming but in any product type. Very occasionally you can still see supermarkets or airliners do it, but they have clear comparisons and pricelists along with it to back it up. Gaming companies can't really compare technical specifications, that has always been bs.
Yes, this became the perception so they moved to the next step in the cycle, they convince the fanboys to fight each other so their hands seem clean.
Was he, dare I say it, /our guy/?
Why would they when fanboys do it daily everywhere and the hate campaign is a self propelled shitshow? The moral highground is to oppose that and make indorect remarks during fares.
They get their fanboys to do it in forums for them
>inb4 sony spammer shows up
Because the 3 systems are a Nintendo handheld, a Windows PC and a console that only has really gay games for exclusives. There's not much market overlap.
It’s juvenile and unprofessional
You're not allowed to say anything bad about anyone or anything anymore or people will cry about it on social media and get you fired/harassed.
Shouldn't it be "what nintendoesn't"?
They don't think it Nintenbe like it Nintenis, but it Nintendo.
fricking kek
Because it didn't work. All it communicated was "X game company sure is petty" and then put both companies in the consumer's mind.
It wasn't that they should have known better, the attempt itself was experimental and they're using what they learned by not doing it anymore, it's pretty straightforward.
You can't do that it's mean spirited :'(
It's not what you think. You make fun of someone now, then you gotta live up to your name, and always have the upper edge. It puts a pressure on you that's impossible to overcome, because the market is way too unpredictable.
Sega went with the "lol im kewl cutting edge, move over, u old farts" attitude and got ridiculed after each failure. Any good marketing focus on your strong points and why you're the better option to buy over your competitor at that moment. That way, you're not bound to any kind of strategy. If Sega used this, it wouldn't need to be always the cool console, just a trustworthy hardware maker and provider of good games, regardless of "'tude, dude".
Because the whole idea of a console war is moronic and all the big wigs are friendly with each other these days. it's only manchildren online that still give a shit.
The game industry realized in the 2010s that the customer is the real enemy.
Sony made fun of Xbone's always online/games locked to one console plans. But that was almost 10 years ago
>But that was almost 10 years ago
This can't be the ps4 is only two years old
It was childish and embarrassing. One of the few thing I don't miss of that era.
Console wars don't matter as much considering consoles are too similar to PCs now.
Probably because, thanks to multiplat, there's not much different between consoles anymore.
Because all the consoles are the same shit now. Also, we don't live in the same world as we did in the 90's. These days anything that makes anyone laugh is equally going to make other people cry. And those crying homosexuals will sue.
It's illegal and many commercials are dubbed either from the US version (LatAm) or UK version of their ads (rest of Europe), it's too expensive to just redo regional-based ads, it's easier to dub.
It's why SEGA couldn't penetrate the mexican market, Nintendo never insulted SEGA with only 1 exception (DKC ad where the NOT ON SEGA text was replaced) so dubbing their publicity was easy, while SEGA's ads couldn't get dubbed over
these days it's all about being heckin' wholesome on twitter
I really do hope trends are cyclic and a decade or so from now we're back to juvenile 90's humor
>american marketing teams in retro times attacked each other
>people loved video games and wanted to play sega and nintendo
>modern day marketing is too politically correct to he aggressive
>fanboys online use their mental illness to console war endlessly and never really play any games
We're in a weird timeline
Seems like on a lot of Ganker boards, nobody really engages in the medium/topic. This is especially true on for Ganker and Ganker