Is it me, or are GW infantilising their IPs at an accelerated pace?
Does stuff being straight-up cool not sell anymore? Does it have to be all pastel colours and fascistic death machines with the DreamWorks smirk now?
Is it me, or are GW infantilising their IPs at an accelerated pace? Does stuff being straight-up cool not sell anymore?
everything needs to be super duper grimdark 10000% of the time! No fun allowed!! *has autistic mental breakdown*
Dude, 40k has always been a big joke, especially in the beginning
There's the odd joke and then there's selling Nurgling plushies to soiboys and men that wear rainbow stockings
>noooo, we can't sell DOLLS, what will people think, that we're some kind of SJW sissies?
You reek of b***h.
>that leap
next time dont forget the rope, chopgoblin
>projecting this hard
So I was correct when I smelled b***h on you.
Look up what projecting means so you can laugh at your post with the rest of the class.
Absolute human chaff.
>continued projection
b***h energy.
Did you really think "no u" would undo you being exposed?
>b***h energy
Really giving it all you got huh?
You're an idiot and a hypocritical worm.
Look up projection then end your life.
Where theres money to be made, doesnt matter what homosexuals and gatekeepers like you think.
lmao are you actually deluded enough to think 40k was ever not primaries targeted at low t individuals?
the funkos and plushies are just GW squeezing more money out of their core customer base and I admire the honesty about how soi they are tbqh
> men that wear rainbow stockings
i agree
the apropriate would be selling them slanesh plushies just for the irony of it that they would not get it
40k was always sold to 12yos. Why do you think we've been calling you 40kiddies since 1998?
no it wasn't the magazines were always full of adults imagine that. lie more anti-40k fool
It's treated serious from like 3ed, yes it needs to be facist and dark all the time.
>facist
Wut
frick off anti-40k gay it started in 2nd edition.
2e was still extremely jokey if you had a functioning brain. the problem was a generation of neckbeards growing up on 3e, 4e, etc unable to realize that the setting is parodic, and frickers like abnett encouraging this mindset
no it wasn't you lying moron. The bulk of the fluff was deadpan serious. This was when Sisters of Battle was introduced with the famous blanche cover, reinforcing the gothic style seen in the art.
The Orks similarly got a more mad max style in Gorkamorka.
You are a mentally handicapped manchild that thinks a bit of humour here and there is representative of an entire setting. Not another word of dishonesty from you secondary.
>The bulk of the fluff was deadpan serious.
Do you need /s tags to recognise ironic excess in your consumed media? Are you incapable of deeper than surface understanding without guided prompts?
are you so low iq you think the ork fourth wall breaking humour means orks are silly to the people within the setting?
You aren't as smart as you think you are be quiet you half wit.
Look at all the material in that era is presented in a matter of fact serious tone.
You are simply too stupid to have a conversation with you inbred simpleton.
severely low iq
your "reading" is entirely surface.
>he he orks funneh durrr he he
this is what you sound like to normal people.
>unable to mentally comprehend the Orks are genocidal bloodthristy monsters and not silly within the setting.
Whats with this constant posting by you were you act like you are a genius for getting basic humour. I see you constantly post this shit in every single 40k thread as if other people cannot also see humour,
You are classic dunning-kruger personality type. A complete moron with no self awareness.
>deadpan
>verb
>say something amusing while affecting a serious manner.
so close
As in the comedic elements were deadpan and the entire fluff was of a serious tone.
Stop trying to win imaginary goals you schizophrenic shithead.
and? you aren't as smart as you think you are.
These are the people ruining 40K and the entire world, and who GW are trying to appeal to as they pretend to be a majority but mostly exist on Twitter. They are the "fun" crowd of onions nu-people that are really just insectoid by-products of modern social conditioning and dysgenic environments. They are the neutered goobacks that have been conditioned to avoid all forms of aggression and conflict, except when they're in a group and led to commit violence for their social masters. These creatures are too weak to exist and should've been culled by nature, but instead are being bred en masse in order to turn us all into a mindless, identity-less, nationless, dickless slave race for the elites.
It's really like a 40K nightmare scenario come to life if you think about it. If I get banned for "off topic" after posting this, you can have a nice day you fricking troony mod.
Worse.
90% of them are bots, which is why they ofc buy no minis.
Someone told me that my Gaming style in the 40k RPGs felt like I was channeling Discworld but meaner. I am not sure if this is good or bad. I've still not recovered.
Honestly, its not a bad place to be in. Pratchett sometimes hits some fairly grim stuff but generally has a happy ending. Just make it more grim with no ending and blam, you hit the more absurdist elements of 40k. Stuff like the forger in making money who's incredibly miserable and a bit mad but very good at his work, gets his brain replaced with a turnip and is finally happy but gets it switched back instantly when it ruins his work. An administratum clerk being forced to live in permenant agony because it turns out he literally needs to be a suffering artist in order to produce the required standard of work seems pretty 40k to me. A underhiver being pulled out of squalor by the clergy, thinking theyre going to achieve their dreams, but it turns out that the church servitor broke and theyre literally there to scrape candle wax off the floor until they die because they happen to match the servitors face closest fits like a glove.
There is such thing as tone and atmosphere within a setting. It's like Star Trek (2009 movies and beyond) and Lower Decks, the cartoon. Remember when Star Trek actually dealt with serious principles and all that kind of stuff like adults do. You know, by mostly talking things out and not being a raging moron who screams all the time and is ACTION!!!!!? Now we have Picard, and Discovery, and a fricking cartoon that is more like Rick & Morty. Well, Rick & Morty is fine. Within Rick & Morty. Lower Decks isn't.
Do you see the point?
40k jokes should be Judge Dredd jokes, not Rick and Morty jokes
No not even JD. JD was far more intentionally funny than 40k. As was a lot of 2000ad stuff.
Like Nemesis the Warlock was blatantly satirical of present day politics and events while glaringly obvious humour.
40k isn't like that at all, thats the point they took similar themes and presented it matter of fact.
you just aren't a fan, stop pretending your opinion is relevant.
If you want comedy go somewhere else, i recommend rick and morty for your kind.
>Is it me, or are GW infantilising their IPs at an accelerated pace?
Is it me, or have you just proved how much of a newbie you are?
The plan is to crash this franchise with no survivors so manbabies will go back to marvel and Star Wars
They’re trying to have their cake and eat it too, like any company trying to become a multimedia empire. And like other multimedia empires, it sucks and the contradictions are glaring but pointing it out invites scorn.
Best to abandon the stream of constant new releases and stick an older edition you prefer. There’s so many iterations of 40k now it’s only a matter of picking one and finding other likeminded players.
It's not the same company; new people with no talent or vision with the skin of long dead GW stretched over top.
They can't write for shit anymore, models are hit or miss, shitty digital art, poz creeping in, no more diy terrain or campaigns. Almost all of the old creators are nowhere to be seen, dead or gone. This is what happens when you produce passionless sludge for mass market appeal. It's dead Jim.
You've just described every pop culture franchise in the west. Corporations have sucked popular IPs dry and you have to go indie or to ebay to find anything of value.
It's a much larger problem than that. It's the socially acceptable racist attack on white males combined with the new generation of mentally-ill permanent activists bringing their woke religion to destroy yet another product.
>yet another
It will come for everything eventually, miniature gaming just wasn't important enough. For a long time the cartoon sections of newspapers still ran rightwing stuff because nobody cared but now that everything big has been conquered niche stuff is next; it's the german cat again. And it's motivated by racial hatred toward whites this time.
>It's not the same company; new people with no talent or vision with the skin of long dead GW stretched over top.
Look at the designers of mordheim and compare it to the designers of warcry. The latter is comprised of overweight men and women with hair fried from dye. The former is a man who blew off a hand during an english civil war re-enactment via cannon and the other is jacked.
That should tell you all you need to know about the character of these two games.
mordheim is clumsy and autistic?
I am willing to be proven wrong but I feel I remember it as a medieval possibly wa of the roses or hundred years reenactment?
The ship of Theseus.
>warhammer
>straight-up cool
Pick one.
Your example is not great, 1 is a codex about one of the darker elements of the setting from peak grim darkness writing, the other is a silly webcomic. There have been silly webcomics about 40k for a long time.
Marketing towards a wider base with less dark imagery is for sure happening, but your example and seeming other idiocy is bad.
easy, the left are monsters and the right are monsters with extra moronic wargear and hair cuts that are model accurate.
I miss when they could draw shit in codexes that weren't one to one replicas of shit.
The left are pretty model accurate too tbf
My favorite thing about this is the "Thought For The Day" in the bottom corner, because I could honestly see that in some codex somewhere in gothic font, to be taken ultra-seriously.
I think what people don't like is the infantilization of the playerbase. 40k was always jokey but it respected you as an adult and British humor works out for highbrow adult humor. Now the jokey part feels like penguin of doom shit where the only joke is look how quirky this grimdark setting can be teehee doesnt it subvert expectations? I miss when it was "Yeah these guys are just football hooligans in space" or "Yeah the Imperium sucks to live in thats the point".
>le imperium sucks to live in
you are part of the problem redditor stop pretending
t. ultragay
t. identity gay
It does, always has been, go play something else like Soi Wars or frick off contrarian newbie
The point isnt the Imperium is bad to live in you idiot you go to your soi wars if you want a squeaky clean setting moron. moron tau homosexual
Make a fricking point or don't reply to me you gibbering idiot. I can't even figure out what the frick you're saying beyond trying to argue.
The point isn't the Imperium is a bad place to live you low iq *******
Thats part of the whole fricking joke moron. Everything sucks and is a parody of something. 40k came out of Northern England after Thatcher, people were pretty bummed about life just like now except they didn't try to sugar coat shit.
Stuff being grim derp in 40k isn't comedy you halfwit
Its just you.
OP should kill himself
No u
>Is it me
just you, and autistic morons like you who can't understand context
Whatever you like is not cool, whatever you don't like is cool.
What's so hard to understand boomer?
Reminder that until like 1995 White Dwarfs had funny pages with comic strips.
GW knows their consumer base is aging out of the game, so they need to appeal to a new crowd of turbo virgins.
When I started, it was just iraq war vets and old school nerds. Now its basedboys.
Its the same for a lot of hobbies in the /tg/ space
Luckily I live in rural Australia. I'm one of the youngest players at 28.
And doctors, when i started at 15 my league had 5 doctors and the rest were military vets and musicians.
I had a GW sales rep explain it to me back in the 90s the following ways
>GW market research shows that most of their customers start ages 10-13, and age out of the hobby in their late teens-early 20s
>therefore the target market is a 12 year old boy, and what makes that boy go "cool!" and pester his parents to get for him
>This is also why they completely resell you the game and models every 5-7 years or so...well that and shekels, of course
>That thing 12 yo boys liked used to be buff dudes killing monsters or, for the weird kids, cool monsters killing the buff dudes.
>grogs and fatbeards are an afterthought. like a long term junkie, you don't have to appeal to them, if they're still using the stuff past age 25 or so they are hooked.
>if catering to old customers was more profitable, they;d do it, but their research clearly shows it isn't
So I imagine they are just trying to appeal to modern 12 year olds who,by the standards of previous generations, are quite regressed, infantilised, and sensitive. Also imagine you are trying not to offend the progressive, tolerent parents whose wallets you are prying open to buy all this crap. Just look at the "sister" here, with no sexual characteristics and compare it to the horny making cheesecake Sisters art of old. Keep in mind, a 12 year old in the 90s had about twice the testosterone of the ones we have now.
TLDR GW is basically a toy company and what kids like has shifted since their founding, but it's always been aimed at kids.
This is 2022 in case you did not notice.
No one under 20 can afford any gw product.
Even underworlds is now priced out.
Wrong, kids have the most dispoable income because they use mommy and daddy's income. No one has gone broke selling dumb collectible plastic trash to children.
As someone who could probably be your dad, no, mommy and daddy arent spending hundreds on plastic toys in a recession, Timmy can play videogames or with bootleg legos instead.
I don’t see kids getting into warhammer anymore. Now its just guys who are already in their late twenties/early thirties and jumped in because of a lateral move over from magic the gathering.
Warhammer is sold to rich children whose parents can still afford this crap in a recession
>Just look at the "sister" here
I had to go back and reread OP because I had no idea what you were talking about. Nobody can tell me that Bob's Burgers looking creature is a sister of battle.
So, you almost had me at the story about new gens being the target market, but then you got a little too moronic with saying boys today have half the testosterone that boys born in the 90s did (completely impossible to prove and unsubstantiated). You act like boys don't want breasts now as much as they did 10, 20, 50, 100+ years ago, instead of the fact that mass appeal art must go for minimal aesthetics as to not offend people from the outside. You make more money by keeping to a conservative dress, the latest tacti-cool armors, and just enough violence to draw a person in without being too gorey for a PG-13 rating.
>(completely impossible to prove and unsubstantiated)
is the field of generational testosterone decline study just completely new to you or something
just look at asian societies to see what low t does. Sure they want breasts but the ideal woman is basically a childs head stapled onto a bimbos body. Sexy women are threatening to low test men.
theres a weird campaign to do this to everything. Moral panic pearl clutching leftists flooded the industry.
it's basically what Blizzard did with Diablo, they let angry immature manchildren/womanchildren at the creative helm and they juvenilised it.
Now they swung the pendulum back with Diablo 4 to frick you levels of grim dark. Because it dawned on them it was a gothic horror franchise, not a calarts cartoon. GW will do the same eventually.
its cheaper to hire the bottom artist you can pay them in funkos
why are you comparing codex cover art to a comedy webcomic?
>le everything is le wacky comedy
>everything should be le wacky comedy
These sort of people fundamentally not right in the head. Literal manchildren.
People that don't get 40k have some sort of severe mental illness im convinced of it.
So many bad faith posters itt take a gothic horror war setting so seriously they are falling over themselves to diminish it by insisting its comedy/parody/satire in a panic.
Mentally ill moral panicked pearl clutching.
>oh no if people enjoy the serious setting seriously it will resurrect demonic hitler!
Go take a walk and think about how ridiculous you really are.
8/10
If I wasn't so familiar with 40k, I'd almost think this was an honest post.
Your tell was
>So many bad faith posters itt
Smacked of tryhard and 'pls respond to this!'.
Little more subtlety, and it would have been great.
>wakafu
>familar with 40k
you are a Gankerck sucker manchild trolling, you arent familiar with 40k at all. Leave.
No it isn't you mentally handicapped fool its part of the HORROR. Not everything is a joke you braindead manchild
Pointing out the Imperium has bad bits is like pointing out they use skulls as a symbol,
No shit sherlock you are pointing out the obvious.
I see these people pop up in specifically anything perceived as masculine and slightly edgy.
It has to be some sort of group doing it. For example people not understanding Duke Nukem isn't making fun of Duke.
Yes they are. They are going for simple pick up and drop games, as it makes it easier to keep hold of the casual player base when they eventually dump the previous version/edition/model line and start pushing the next product. In the early days, GW would try to generate long term loyalty in fans with intricate multilayered rule systems that added to and enriched current games of the time and encourage scratch building, proxies and imaginative improvisation of gameplay and lore. GW found though (when they went corporate) those heavily invested fans tend to get butt hurt when the rulesystem changes or the model line they have invested so much time and money in get squatted. So, out goes complicated long term products, in comes simple games that the buyer plays a few times and then dumps for the next one. It's the fast food mentality (but at Michelin star prices), in game form.
>itt: morons too autistic to realize that something can present itself as serious in-setting and be a joke to the observer
thats pretty much the ultimate joke of the Orks that idiots like
Can't comprehend.
The Orks for example are silly to the viewer but are a serious grim danger to the people in the setting.
Only in a few rare stories have the people in the setting even guessed at the inherent silliness of the orks.
For example a marine once observed the inside of an Ork gargant and couldn't understand how they actually worked. Almost reaching the same conclusion as the viewer before dismissing it from his mind.