>"Marketing is dead," he shared with PC Gamer.
>"Marketing is dead. It truly is – I can back this sh*t up, man.
>There are no channels anymore – it doesn't work.
>You used to have marketing, communication, and PR.
>Marketing was essentially a retail theory – you were trying to get your box on the right point of the store shelf, and you have partnerships with retail stores.
>Those pipelines are gone.
>Now you've got the internet.
>Nobody is looking at ads anymore … all of the channels that we would usually market through are no longer really viable.
>So their function is also reduced by the fact that players just want to be spoken to.
>They don't want to be bamboozled – they just want to know what you're making and why you're making it and who it's for."
>The game developers who participated in a discussion agreed with Douse on that, acknowledging the decreasing significance of marketing, influenced by the overall public sentiment towards advertising.
>"Millennials always hated it, and now we have the tools to avoid it," continued Douse.
>"The best place to market your game is on the store itself. Everything else isn't worth it. We learned that with BG3 – it took us a while."
archive.is/TDq9V
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>Larian
troony company
yeah sure, but you still need to get potential players to look at your store page
"marketing" in its original sense might be less effective
but shilling isn't going away anytime soon
at least on Ganker, shilling has opposite effect on product. If you ant something sold you make hate threads.
That's just basic reverse psychology shilling.
Quite literally every popular game on Ganker these days is shilled.
Every hated game is a result of not being shilled.
And most of Ganker sure seems to hate BG3.
>most of Ganker
Im pretty sure everyone who actually played the game loves it.
>shilling doesnt work
Black person they pay $500 to some indians to AI post threads about their game
It costs nothing
People that hate those shill threads werent going to buy the game anyway in the first place
Those that dont think they are automated shill threads, or just dont care, or know nothing about the subject, are now AWARE of the <product> existing
Bringing your product into peoples minds is the primary reason people spend millions on marketing
You cant sell a product to anyone if nobody knows about it
Nobody cares if the marketing is done badly, aslong as people hear about the product, nothing else matters
After that comes the PR department which tries to improve how the product is seen by the public
This is fricking basic stuff but most of the Black personmonkeys here and in the rest of the internet completely fail to realize
Shilling never has the opposite effect on a product aslong as you make sure you DONT shill products that people already know about, and in a completely clumsy and obvious way (see Samsung reddit fiasco)
Thats just cope, we will never get the internet back that we had, its over.
love the picture
Saar you are irrelevant, do not think so highly of yourself!
No, if you want something sold on Ganker you make threads about how twitter sjws are trying to shut this game down because it's too based
I still will not believe anyone here pre-ordered Stellar Blade. I fricking refuse to believe so.
I liked that the creator of crystal project came here personally to ask people to play his game, cool guy, I wish more RPGs where like CP.
>Got Google advertising
>That bear fiasco weeks before release
>just place your game on store ez
B R U H
Just b urself. If your game doesn't get known, maybe it's not good at all 🙂
However there is some gems in what they say, early access is one of the best ways to market to todays audience since said audience will buy your product while you're making it as well as give potential good word of mouth.
Curse anybody who wants to share a game they enjoy.
What is it with indie devs just telling other indie devs
>just take risks like we did and gamers will buy your shit
>just dont market =)
>just make the game you want to make
Swear it feels like the successful indie devs are trying to stifle the competition, which amuses me.
>Swear it feels like the successful indie devs are trying to stifle the competition, which amuses me.
That's exactly what it is.
To be fair if I was a developer or studio owner; I would also poison the well and pick up any nice developers that float.
>>just dont market =)
>>just make the game you want to make
Both are good advice, with what the guy says in the interview being the most important thing: know who you are making the game FOR
If Larian had made a 4x game, they would've done wildly different things in appealing to the audience. They correctly recognised that the entire market of old bioware fans and new fans of tt games through podcasts or whatever weren't getting their fill so they approached the relevant people to capture these audiences, without relying on means-testing or focusgroups like most AAA developers do
Larian games are marketing gimmicks with no solid design philosophy. The game's also completely unfinished. What he's saying is "just add tons of mass market features until people buy your game even if it's not finished"
Great advice for a dead industry
t. didn't play the game
Larian games are like fromsoft games. A bucket of incohesive mass market features. It's not really a coincidence that the industry died and the turd of larian magically floated to the top
oh you just wanna be a contrarian moron got it
Cope. You don't have an argument because I'm right. Larian can claim they don't need marketing in a completely dead industry. What a bunch of absolute losers
>A bucket of incohesive mass market features.
what in the frick am i reading
do you even know who larian is?
No most people don't know who larian is. Dos 2 mostly sold because they lied about the multiplayer functionality
>Dos 2 mostly sold because they lied about the multiplayer functionality
???
?????????
youre literally just making shit up lmao
Nope. larian, fromsoft and cdpr have the exact same philosophy and that's add as many mass market features as possible until the game breaks and then call it good.
schizo post
schizo cope
what 'mass market features' are in dos 2 or bg 3 other than co-op multiplayer?
Yes genius, multiplayer (that doesn't work) is a mass market feature
Congratulations
damn I must have hallucinated all the multiplayer sessions I did in DOS2 then
>I bought a mass market appeal game and played it so it's not some piece of shit bucket of features
Or you have no standards, which is definitely the case with larian
tell me your favourite games so I can make fun of you
Awh you got offended. You definitely have no standards "larian fan"
I did 3 full multiplayer playthroughs of BG3 and it was fine. Had some issues after patch 6 in act 3 but nothing major before that.
Also, you said
>add as many mass market features as possible
and
>bucket of incohesive mass market features
which makes it seem like they are adding in a ton of mass market features, yet the only one you keep going on about is the multiplayer.
It's almost as if you're a disingenuous shithead that's just posting nonsense for the attention.
You sound like a israelite defending the Holocaust. It's not a conspiracy that larian games and their bucket of features game design is third rate
You sound like a women, exaggerating your claims to better hold a point and then when questioned on them you immediately start screeching about something completely different and flinging the insulsts
lmao. ywnbaw
Screeching and shitting your pants because I'm right and you also have no standards because you're a bottom feeder is not an argument
>because I'm right
You're not right, and you can't even name a second mass market feature despite multiple times insisting they crammed as many mass market features as possible into their games.
Hell, you'll probably respond to this post and STILL won't have a second mass market feature crammed in, even though theres one staring you right in the smug bear face.
>You're not right
I'm 100% right. CDPR, Larian and Fromsoft all have something in common, and it's how they design their games with mass market features in mind first and game functionality and fun second.
Uh huh, and what are these mass market features, exactly?
Multiplayer? I don't remember any CDPR games having multiplayer.
Admit it, you're just talking out of your ass.
I even pegged that you would respond to my post and still not bring up a second mass market feature.
>What mass market features do CDPR, Larian and Fromsoft put in their games
Well a barely functioning or non functioning multiplayer of course. That's the main one. You keep talking in circles like an actual psychotic.
>cdpr
>multiplayer
??????????
actual schizo
is this the tencent schizo trying to find a new cope?
Yes CDPR tried and failed to implement multiplayer in Cyberpunk, which is a perfect example of a "bucket of mass market features" game with no actual functionality or cohesiveness.
You previously said
>>add AS MANY mass market features as possible
and
of incohesive mass market features
meaning there are more than 1 mass market feature that they are shoving into their games.
I am simply asking for you to give me examples other than the multiplayer one that you keep repeating over and over.
This is now like the 8th time I've asked you to give me other examples, and like the 8th time you've failed to do so.
Simply put, you don't actually have any other examples of mass market features that are across all three devs in any meaningful way. You're talking out of your ass completely. You know it, I know it, everyone that's read the thread knows it.
Until you admit that larian uses their janky multiplayer that doesn't work to sell their games as a mass market feature I'm not taking your spam bait that "that's the only unfinished mass market feature in larian games"
As I said previously, I've played 3 full campaigns with the multiplayer and only had issues on the most recent one, and only in act 3.
I played about 20 hours of DOS2 co-op but never played a full campaign on that game as co-op so maybe it has issues, I don't really know, nor really care to be honest.
>I'm not taking your spam bait that "that's the only unfinished mass market feature in larian games"
Dude, you are making up arguments in your head to get mad at. I don't even know what the frick you are talking about when you say "mass market features" other than multiplayer because you refuse to give other examples.
>I don't understand what you mean
then you're a moron
>20 posts later still refuses to name a single other mass market feature in a larian game other than multiplayer
at this point i accept your consession.
you won't even get this (you), since it's clear that's all you want.
What do you mean? Multiplayer worked fine
>>>just make the game you want to make
That's the single worst piece of advice you can offer to a new game developer and one that directly contradicts "knowing who you are making the game", directly after this:
>>>just dont market =)
You need to define your target audience, recognize how to reach it and do that aggressively. Word of mouth is a huge meme, most people are automatons driven by algorithm and you need to play by its rules.
Just remember. Women give each other bad advice...The game industry is filled now with women and men who act like women.
Obviously they are just going to lie their asses off to make themselves feel better. It's all they know.
That is exactly what the director said.
making a good game is all the advertising you need in the barren desert that is modern game development
This. There are so many Youtube homosexuals scraping the bottom of every barrel for content that you could probably just send them a heads up about your game and let nature take care of the rest.
Ehh Ive seen screenshots of popular ecelebs emails.
Its like thousands of
>HAHA HERES A COPY OF MY STREAM GAME FOR FREE, PLEASE STREAM IT
Well that's exactly what it is. Or they put your face on the box like they did with aspiemold and DD2
I'm surprised larian didn't face scan homosexuals into their game
Oh wait larian DID face scan homosexuals into the game, lol
Well if you're game is actually on Steam in the first place and looks good I guarantee those indie barrel scrapers like splattercat would play it.
you can thank valve and their EXTREMELY BRAVE commitment to absolutely zero quality control for this. 15 years ago people actually discovered games on steam by looking at the new and upcoming page, no shilling, or marketing, or anything involved, but now thanks to the piles of garbage steam doesnt do anything for you unless youre already famous.
You have to be smoking crack or some shit. Of all the games I have on Steam, 90% of my play time is games that released in the last year.
Of the last ten games I've bought, Warno, Felvidek, Captain of Industry, Signalis, Suzerain, RE4make, System Shock remake, Dyson Sphere Program, Helldivers 2 and Pathologic 2, 7 of those 10 are indie games.
It has never been easier to get your game into the hands of players, and there has never been a time where indie game studios have been more successful.
>It has never been easier to get your game into the hands of players, and there has never been a time where indie game studios have been more successful.
Only technically. This ease of access to the market made it harder for players to actually play your game, because your competition is exponentially larger. Most people openly admit they don't have time to play all the games they're interested in, things slip past them as there's so much shit they're already busy with. For every Factorio or Pathologic there's several dozen games collecting digital dust, because it's easier for most people to agree they just weren't good games. The most notorious example is Among Us, which went from a niche steam game to a cultural phenomenon 2 damn years after its initial release.
is correct.
ok and? go open the new releases page, the ACTUAL new releases page, the one constantly filled with newgrounds tier dogshit. now, i realize this may be asking a lot of a room temperature iq dipshit like yourself, but imagine that all the literal garbage is gone, and instead you have 2-5 games releasing a day and this list is actually useable for discovery.
that's how it was 15 years ago, you could actually be DISCOVERED ORGANICALLY on steam. now developers have to shill to drive traffic to their page in an attempt to get big enough for steam to decide to put it infront of people.
i dont think competition is the correct word to use, they're nothing more than noise that valve had abandon organic discovery and go and make algos to hide because the amount of noise was making the platform unusable for discovery.
i didnt like greenlight either because it allowed plenty of that dogshit too, but im of the opinion that the best system would be simply to have a qualified professional human LOOK at the game, and failing that since it's a very different world now than it was in 2009 and a good chunk of "professionals" are idealogical troony zealots in current year, just jack up the steam direct price to 1 or 2K since usually even the shittiest dogshit usually can atleast make back most if not all of the 100$ it costs to shit out their turd on steam.
>but im of the opinion that the best system would be simply to have a qualified professional human LOOK at the game
Indeed but there are too many games, and that would require new jobs and even some people testing these games to prove that they aren't scams
it used to be easily manageable, during steam greenlight there were only about 10-15 games releasing a day, and most of them were so bad, like babby's first time opening unreal engine (or even worse) bad, they could be denied within seconds of looking at the screenshots without any sort of serious playtesting required. wouldnt have taken more than one or two dudes spending an hour or two tops a day to deal with.
>Felvidek
How was this? Artstyle looks cool but I'm not sure how far that would carry me through standard rpgm gameplay. It worked for hylics just because it was only a 2-3 hour experience.
>Indies complained when Valve curation was hard and your game had to pass a vote filter by users
>VALVE IS KILLING INDIES
>Valve removes that system
>WTF WHY MY QUIRKY EARTHBOUND INSPIRED BY DEPRESSION GAME ISN'T SELLING? VALVE IS AGAINST US
It takes like 5-10 minutes to look through new releases and see if you like anything each day, or you can spend like a hour a week a see what is releasing in next 2-3. You just want to be spoonfed like a lazy fricking homosexual you are.
You can place banner ads on Playstation store and Steam. Those ads are worth it because it's at the point of purchase
Yeah, thats why people have so fricking many steam games. Your launcher is also the store. Imagine opening up your fridge and you can just buy another type of drink right then and there. You would over spend. Steam is the perfect trap
T. Pc gay
Zoomers and Gen Alpha love online streamer walking billboards.
The best part is that the most effective shilling came from Larian's rivals who were furious that Larian actually delivered on an early access project like Josh Sawyer. MS' pajeet force shitting on this game didnt help matters either because as they say, there's no such thing as bad publicity
Oh shut it. Despite the other crrpg devs being envious they have a solid point. Any asshat with a modicum of talent/project management would be able to produce a game as good as BG3 with the amount of funds and time that the game got.
Legit cultist thought on the level of a ff14 player.
It's not even a functional game and they're abandoning it.
>Any asshat with a modicum of talent/project management would be able to produce a game as good as BG3 with the amount of funds and time that the game got.
Remind me, how much time and money did PoE2 get?
Since you asked I looked it up there.
4.4 million compared to 100 million on Baldur's Gate.
>Starfield???
>Bethesda
>modicum of talent/project management
I shiggy a diggy doo
>Since you asked I looked it up there.
>4.4 million
>t. subsidary of motherfricking Microsoft
lmao you actually believe this
>PoE2 Released May 2018
>Microsoft acquired Obsidian November 2018
Anon, please...
You have the internet at your fingertips. Not even just your fingertips; you can say what you want to appear on your device now.
No need to be so lazy.
I'll play a bit of devils advocate for you.
Microsoft may have given them a bit of funding before attaining them but in no real world would they give a AAA budget. No world. Unless Bill himself has a crush on Sawyer but until that news breaks out, I cannot believe it.
Makes a fair point, though it may not be at 200 mill with:
>Hasbro
they would stiff getting a golden goose if it only costed a dollar.
>in no real world would they give a AAA budget. No world
Because you say so?
>doesnt understand how licensing works
My brother in christ, you actually agree with that moron that Hasbro paid Larian to develop BG3 and that MS didnt grease hands to smoothen the acquisition. I dont ev-
>costed
Oh. A dirty ESL. No wonder.
>Pay for the "privilege" of working with D&D license
>Have to work with shitty 5E
>WOTC/Hasbro pulls the OGL stunt which almost kills the hype
>Hasbro fires the whole WOTC team that worked with Larian
>Oh and WOTC/Hasbro gets to use the characters that Larian created to promote their shitty tabletop
>As well as benefiting from the hype and selling all the books, kits and such on the BG3 hype
No wonder Swen was so pissed he moved to original games quickly. Frick WOTC and frick Hasbro.
I watched some of his speeches at GDC. He was clearly pissed. WoTC fricked up and chased away the golden goose.
Anon, please see a head doctor you have no grasp of reality.
They were still subsidized by Google at the start, you can't get around that fact.
And I swear to frick, if it turns out that you are one of my friends in IRL I am going to shit talk you into oblivion.
>They were still subsidized by Google at the start, you can't get around that fact.
And your source for this is.....?
BG3 had a minimum of 200 million dev budget and massive money injections for marketing from Hasbro who own BG3 and its characters.
Harsbro do not own BG3, they get a % of the profits. They own the Forgotten Realms IP. Not that i expect an imbecile like you to know the difference.
No after Larian said they arent working on a DLC or BG4 it was revealed that Hasbro holds all right to BG3 and its characters homosexuals, which makes them unable to publish anything related to it. So yes Hasbro owns it all and Larian owns jackshit. Wtf do you think where Larian got all that money from?
Yes if it were toys, but chris wieners is deadset on making Hasbro a gaming company and completely kills it in the process. Their recent Earnings calls are a disaster.
>Wtf do you think where Larian got all that money from?
Early access that the game was in for 4 years? moronic toxoposter is moronic
You homosexuals are the morons. Hasbro simply owns all rights to BG3. Also it sold 2 mil in 4 years of EA .That is nothing at their team size of 600 employees.
moron
>Wtf do you think where Larian got all that money from?
Responding to two responses pointing out different things lije an autist
Years worth of early access money, moron. BG3 didn't just drop in 2023. Larian had to PAY royalties to use the D&D license, not get paid, dumbass.
Larian are still paying royalties actually. WoTC made 90 million from BG3 royalties after BG3 released. People that think WoTC gave money to Larian are schizoposters.
So you think they paid for the development and marketing out of their own pocket and Hasbro simply keeps everything on top of getting paid a massive licensing fee? Like in what world does that make sense?
>Like in what world does that make sense?
In a world with IP laws and licensing contracts. You should look those up. You have a device that can access the largest knowledge repository in human history. You have no excuse for being so unaware.
Wizards/Hasbro are gigajews
>moron not knowing the difference betweeen owning IP and owning the rights for distribution
kys moron
No, Larian had to pay them to use the D&D license, and people like you are disingenously comparing years worth of early access funds from supporters to lump sum corporate marketing like the disongenous marketing parasites you are.
>Any asshat with a modicum of talent/project management would be able to produce a game as good as BG3 with the amount of funds and time that the game got.
Starfield???
marketing in its original and traditional sense is now what a lot of marketing is, advertisements and misleading advertisement is whats going away.
Ideally, marketing is just telling people what your product is, why they want it, whats good about it, and make it clear who its for, so that if it sounds like what you want, you know about it and can buy it, if not, you can ignore it
but advertisement has been focused on misleading and trying to trick people into thinking every product is for them, every thing is an ideal they want, which is complete bullshit and awful, just leads to mass consumerism and people unhappy about what they buy and advertisements.
So yeah, this is what people have always wanted, and what it always should have been, letting people know about what you have made and do so in places where people who like that stuff will see it and then if it seems like something they like they can get it, real simple.
the literal definition of marketing and it in its purest form without any chicanery
That's what he's saying dodo.
Marketing in having big ads and commercials and having celebrities do PR for it is dying.
Marketing in having shills and false flaggers crawling all over social media is what we get now.
larian did conferences too
Yeah, the bear-fricking conference alone generating a huge amount of publicity. This guy's talking out his ass.
a conference isn't traditional marketing, that's exactly what the larian dude said
>So their function is also reduced by the fact that players just want to be spoken to. They don't want to be bamboozled—they just want to know what you're making and why you're making it and who it's for."
ie show what you're doing and why you think it's fun instead of pretty pictures/cutscenes that don't represent gameplay
The OP picture literally says verbatim "Marketing isn't how you sell a game"
Everybody knows how much this game was shilled
>if I keep saying it was shilled it's true
Every outlet in the industry pretending an unfinished piece of trash was the second coming of christ was pretty obvious
>unfinished
????
>trash
????
people actually like the game moron, big AAA rpgs have ALWAYS done well critically, it was just a long time since one actually released
Who likes the game? I haven't seen one person defend the game in this thread
that's because you're a schizo
Okay so the only person that's defending the game is you, and your explanation for why the game is good is "you're a schizo"
seems legit
>the game's trash!
>why
>it just is!
why would I argue with this
Yes the game is a bucket of unfinished mass market features like their last game. I'm sorry that you're a zoomer
>same shitpost entire thread
damn bro take your meds
You're getting your reply chains mixed up lmao. You were saying "nobody lieks this game" earlier
Yes your defense of the game being trash is "there's positive steam reviews"
Your argument of the game being trash is "no one in this thread is defending it" so it's not really any better.
>who likes this game?
>the people who played it and rated it positively
>REEEEEEEE THE GAME IS TRASH YOU HAVE NO ARGUMENT!!!!
Damn your ass is bleeding bro
Well who likes the game besides you in this thread? Besides the screeching schizophrenic
I do.
The best type of marketing and the one that lasts is the word of mouth, this is what got most of the big games the hype they have gotten over the years, its the word of mouth, if your game is good and people love it they will recommended it and you will succeed, when Larian lead team got the award he also highlighted this fact. If i remember correctly it was when they got DICE GOTY.
Its obvious to anyone who is not a tourist that this thread has the same 2-3 trolls that infest every bg3 thread to cry about it and its good reception.
>If you shit on this obviously terrible game you're a shill
You realize the devs to this shit game are saying marketing doesn't work anymore right
>If you shit on this obviously terrible game you're a shill
Unironically, yes. Picrel, one outed himself recently. MS must've forgotten to pull the plug on Starfield's advertising campaign
It's the Indian and the Russian schizos. Both slipped and people that lurk the threads know. The schizo that posts the google analytics is the Russian schizo(he revealed himself when he forgot to change the language on his google so his graphs were in Russian), the one that spams tencent is the Indian schizo.
Could you at least pretend you have a point?
I already made my point 100 replies ago schizo. The game sold because it's a bucket of unfinished buzzword features that appeal to the mass market. Like fromsoft and cdpr games
>Who likes the game?
I do.
Why are clerics so good in D&D.
>played cleric in BG, BG2 and BG3
>played cleric in NWN and NWN2
>always had a cleric in my IWD and IWD2 parties
>always had a cleric in my TToEE parties
Because clerics are the the class that can do it all. They can hit good AC, have a stellar spell list for healing, supporting, summoning, buffing, debuffing, and damage, are practically an auto-win against undead (often among the most dangerous of monsters), and depending on the edition can either hold their own in melee or just need a simple fighter multi-class to do it. They are good at everything and have access to magic that every group needs.
>Who likes the game?
Go to steam reviews and filter by playtime. You can set any number you want that qualifies as "played the game" by your book, it doesnt matter.
all the positive reviews you get are a part of the answer to your question
>Who likes the game?
>who likes the game in this thread?
Why're you shifting goalposts, bro?
Are you okay?
Im not the pajeet seething about bg3, bro.
To be fair, the game is objectively unfinished. A large portion of Act 3 was cut.
all games have cut content, it's still a 100+hr rpg
Act 3 still works on a narrative level, it was just fps drops after release, that have since been fixed
i can see you never played the game bot, kys or go back to your shithole to jerk off BG3 and suck off Larian like how npc's did with CD Projekt, can't wait until Larian make a Cyberpunk and everyone start to shit on them 24/7
Black person if you have eyes and over zero brain cells you can tell it was shilled.
ok so dont bamboozle people and just say what you made and who its for
What I read this as is "don't pay ten million for a super bowl ad when your target demo doesn't even own TVs" more than anything else
Don't market your game on the TV when you could just send 100 free steam copies to random streamers and have them show it directly to their audience, it's way cheaper and more effective.
Traditional marketing is dead, sure, but astroturfing on mongolian throat singing forums is more lucrative than ever.
>astroturfing on mongolian throat singing forums
Ganker does it for free. All the b***hing here does nothing but keep me updated on upcoming games.
No, I don't listen to the opinions on Ganker, I form my own.
>one of the most marketed and astroturfed games in recent memory talks how "marketing is le bad"
Awards are a form of marketing BTW
>spend years honing and crafting your game
>after years of early access, release a game that's actually good and beloved by many
>get a lot of hype and attention as a result
>morons: "UMM DON'T YOU KNOW THAT'S STILL MARKETING SWEATY"
moron
if you're going to give out free (You)s you should give me one instead!
you're a moron too but here's your (You)
Let's be real, the only time they got hype was when the bear sex scene was all over the internet. I suppose it was all organic and came from those old D&D fans huh
>actually good
HAHAHAHA!
>hype
So marketing.
Dude, before BG3 was released, a dozen of content creators were approached by Larian and paid to make a funny video about it. I know because my co-workers, who are the absolute normiest normalgays you can find linked them to me since they found it funny and they know I'm into D&D nerd shit. This is the only one I remember by name https://www.youtube.com/watch?v=tg0bGUdJ9hg but there were others.
Larian absolutely shilled full force. This is not a bad thing per say, it's a lot better than forced adds on youtube or shit, just don't go pretending otherwise.
I don't know why euro devs are compulsive liars
>BG3 and its characters completely owned by Hasbro
>one of the biggest companys in the west that tried for years to get into the enterainment industry
>pours in nearly half a billion marketing budget into BG3
totally organic growth for a small indie dev with 600 employees kek. Just admit your cuck simulator was astroturfed to hell and back.
I thought we were talking about BG3, not Genshin Impact.
>astroturf
nice cope
>marketing is dead said larian, despite them shilling BG3 on Ganker, reddit/ twitter, youtube for months
haha
europoors are one of the biggest hypocrites on the planet, nothing new
>sharts in the mart honestly, not hypocritically
seethe, you obese incel
>marketing is le bad
hopefully you meant bad at it's job which is what he meant and not morally bad
Truth here
BG3 was insanely forced
Ganker will never recover from this fricking game.
Nor will Swen shares.
I don't even like the game that much but it is funny.
>Ganker is dead because the industry is dead
>ironically post for attention for over a year that BG3 and larian are the best game and dev ever
>haha I win automatically
game's shit, larian is irrelevant
yeah? you moron?
traditional marketing is bad, the game was talked up and down by players.
Funny how quickly anons forget the huge bear sex shilling that went on here that the mod Black folk were in on
You mean like how Ganker overreacted to nothing like they always do and lost their shit screaming about the downfall of the west? Ganker does that for free.
Mods allowing shitposting morons (some of them resetting their IP to post multiple duplicate threads) to flood the board with 15 constant threads about bear sex was probably the lowest the board has ever been, outside of them actually pinning a bear sex thread. This place is such a massive shithole
If marketing was dead Playstation would’ve died years ago
>marketing is dead
>says the guy whose game was a huge marketing success and otherwise would've sold like shit
marketing has evolved, it is not dead and he knows it
you could argue this statement is just another marketing move
it's marketing all the way down!
I guess if by marketing he means dinosaur shit like TV ads yeah.
then how come this place is infested with BG3 marketers
Find it hilarious he says this when the only reason BG3 was shilled and relevant last year was because of who they formed an alliance with to market their game.
this sounds based. why do we hate this company again?
>Larian
>who received hundreds of millions of dollars worth of marketing from the Chinese
>says marketing is dead
Yeah, thats the point moron. They spent a frickton on marketing and it did frick all compared to the meothods he mentioned. Thats the whole point of what he’s saying.
This is true but what it comes out to practically is a bunch of shitty "early access" games puked onto your MTX
I personally only heard of BG3 (Not into Baldurs Gate older games) through steam as an early access game and kept up with it during development, I actually picked it up during EA and dropped it, then picked it again when it released, most studios cant do this and invest that much money/time
So what does this even mean? Only big studios can afford to market their games in this way, and the rest are just going to be shovelware kickstarter garbage
>So what does this even mean? Only big studios can afford to market their games in this way, and the rest are just going to be shovelware kickstarter garbage
It means you’re going to be seeing a LOT more youtubers and streamers shilling the latest AAA releases, because the publisher’s marketing department can save a ton of money on just slipping some “independent, ~~*trustworthy*~~” e-celeb a few thousand bucks rather than dumping millions into traditional advertisement. Get ready for the return of the age of grifters and shills that pretend to be JUST LIKE YOU so you’ll want to buy their product and be JUST LIKE THEM.
That's been a thing for years anon. Microsoft even got into shit for not disclosing they were paying ecelebs for promotion at the start of last gen.
>It means you’re going to be seeing a LOT more youtubers and streamers shilling the latest AAA releases
Oh, so it means nothing, because I'm not a child that watches video game youtubers or streamers.
You think it means nothing until companies start putting them directly into the game like Sega did with Yakuza Ishin. By the time you stop ignoring it, it'll be too late
To me that kind of shit is no different than getting a movie or tv celeb to do a role in your game. It doesn't belong in either case, but it is what it is and I'm not going to get bent out of shape over it. I wouldn't even notice it in most places because I don't instantly recognize content creators or their voices like people on here seem to.
>It means you’re going to be seeing a LOT more youtubers and streamers shilling the latest AAA releases
thank god almighty for adblock and that one sponsor skipping plugin.
What a moron. Advertising has always been for the normalcattle masses, not autistic troons and video game hobbyists that are into fricking CRPGs
Except they sold BG3 to normies with their marketing campaign. That's why it had such a massive popularity difference to Larian's old games and all other CRPGs on the market.
He's right, I haven't been convinced by an ad since Halo 3.
I block all ads I can
I skip them when I'm on my phone
I go take a piss when twitch forces me to watch one
The only reason people know about this game is because of the """joke""" gay bestiality sex scene
if a marketer talks he lies, if he stops lying he stops existing
The only marketing you need is controversy.
>the company that used bear sex in their advertisements
>in their advertisments
lol they showcased it in a stream and everyone gobbled it up
it was never 'advertised' in the traditional sense
The only thing they did was just abuse the Game journos for interviews at the run up. There was not one outlet that wasnt sucking BG3 dick and showing it all off.
Hell the fact they are talking to a marketing person shows that they are STILL sucking up to larian at this point.
Why buy advertising when you can get it for free from reddit and Game jurnos needing clicks.
Half the board was the same copy pasted shill threads for a week and the troony jannies did nothing, most obvious marketing campaign I have ever seen.
>they are shilling on muh Ganker
when will this meme die
Shilling here is extremely easy and costs almost nothing, why do you think they wouldn’t do it?
because, despite the delusions of some schizos on this board, Ganker is an irrelevant place on the internet when it comes to audience reach
There's also no way to measure reach and impact on this shitty website, as opposed to most classic forums or social media
The most relevant shilling campaign on this board was unironically gamergate and they weren't trying to sell you shit
>gamergate out of nowhere
go back
>you can have gay sex with a bear!
>you can frick EVERYONE (except short people)
it was an extremely obvious shill campaign
>>you can have gay sex with a bear!
which was true
>>you can frick EVERYONE (except short people)
You can frick every companion, so also true, you can even frick some none-companions. The lack of small race companions is a bit eh, but you can still frick playing as a short race, so your point is dumb
This still doesn't prove shilling unless you think Ganker is actually a relevant marketing target in which case lol lmao cope harder
>n-no proof, irrelevant!
who is coping here?
>it was never 'advertised' in the traditional sense
What? It had traditional advertising too, lmao. I remember being stuck without adblock for a bit and got BOMBARDED with ads for BG3.
The game absolutely had massive fricking marketing.
it was referring to the bear sex
>I remember being stuck without adblock for a bit and got BOMBARDED with ads for BG3.
Where?
Marketing is alive and well, it's now all about gaslighting communities into shilling/hating games
>The way you market RPG slop to 30 year olds has changed
>Marketing Is Dead
pick one
>marking to single older men, the biggest market, has changed
may as well be dead
>company puts there marketing every where in lead up
>just talk to them directly (with your marketing)
>just dont market
I look forward to the fall from grace.
Why do Chinese companies always say the most stupid shit?
good! good. good.
marketing is cultural war memes, always was always will be
Why have they been moronic on this for so long. Isn't it kinda obvious? I can't remember the last time I saw an ad thanks to adblock and a bunch of other shit. As a zoomer, I learn of things through youtubers, company directs, my own research and reccomendations. Which sure, are a kind of ad but not the traditional ones.
tell google that their business core that they made 2 trillions on is wrong
>tell them they are wrong
Just because they are making money off something, does not mean they are making because the money because the demand is there from the consumer side.
Its like saying hey the pharma industry in the US sure is running well, and pricing basic medication at a 900% markup works, just look how much money its making.
Google tapped into a market that was transitory. Its dying now, and they are kicking and screaming and dragging their feet as its being lowered into the grave. Adblockers are becoming a norm, not out of spite, but out of necessity. They are shipping built into the browsers now, the feds are recommending them as a safety precaution. And no amount of google being "concerned" for our safety and making it harder for adblockers to function trough their updates is going to kill the need for them.
>marketing is dead says company that spent thousands on shills
Now the strategy is to just make people talk about your game in any way, even if it's people hating it. Hate-watching and Hate-playing is why I know zoomers will never amount to everything,
Not every game can be carried by word of mouth.
Saying marketing is dead is fricking stupid. Entire publishers like Ubisoft use almost entirely just heavy marketing to sell their games.
well duh?
>Don't own TV
>Adblocker and sponsorblock
It's really that easy, if a game is good (or very bad) I'll hear about it one way or the other. But I don't even watch trailers unless they include gameplay. just make good vidya and I'll buy it. It's really that easy. Hopefully companies now stop putting half of their budget into marketing and try to focus on actually making a quality product instead of slop.
Why do you pretend like anything these failures say matters?
The best marketing is a good product
Larian sure are acting like big shots after one hit.
Marketing is not dead, you just hire jeets to flood reddit and Ganker instead.
Marketing is not dead, it's just changed form, at least for digital goods with zero retail presence. It's still needed to let people know the product exists and what its about. Larian benefited massively from going viral over gay bear sex while they were marketing their game.
This is only true for people who actually like games. All the normalgays are still hooked in with marketing or by the game going viral for some reason
That's rich coming from Larian when BG3 was the most heavily marketed and shilled game of last year.
pajeet cope thread. Starfield lost Black folk
>company that got chinese bots to inflate their player numbers for 4 months
He's right lmao.
>marketing is dead
>players want to be talked to and not bamboozled
yeah totally you fricking Black person. All I ever wanted is hundreds of AI bots pretending to be people shilling the game. Go to SHF thread on /toy/ and see for yourself. You get banned the moment a critical opinion occurs because the janny is a paid bandai employee and it has the most fake ass unorganic posts on the whole site.
This whole entire website only exists because /toy/ is good for marketing. Everything else is extraneous. Ganker, /b/, /misc/, they're all only there to eventually draw more eyes to /toy/ and it's marketing.
I get you're being sarcastic
but considering the state of Ganker (and this thread holy shit) I'm not so sure
I'm absolutely serious. It's not what I believe, but it's what SJWs and leftists everywhere believe, and what their 'journalists' report.
https://www.wired.com/story/Ganker-good-smile/
Remember when Wired was pro-free speech and fought for a free internet?
Meds now schizo
Marketing will never be dead since even BG3 was marketed heavily, just not as heavily as the usual AAA slop.
Why do millennials keep killing everything?
I'M BROKE, STOP ADVERTISING TO ME. I DON'T HAVE THE MONEY TO BUY IT RABBI SHEKELSTEIN!
expect a new pushback against adblockers in response to this
It's been a constant war AFAIK. Unless you mean a push to socially engineer opposition to ad blocking which doesn't seem viable.
Why? Larianbros can disable adblocks.
Ever since D:OS2, Larian has had unusually high success for making a crpg. I'm not sure marketing is dead so much as Larian is an unusual case for study.
I agree that marketing is not that effective though.
They found their success by making casual RPGs with co-op, the co-op feature is what really made them relevant, in BG3 they added gay sex and that's when reached new heights.
didnt minecraft make a billion dollars because Ganker wouldnt stop shilling it to the point that normies picked it up like lets players
buddy, notch himself used to post on here, give out free codes on here, sell the early alpha access of the game for 5$ a key on here, and was constantly asking Ganker for what to add into the game and quite literally even had Ganker fixing his code early on.
I wonder if Microsoft left the Ganker shout-out in the game.
If you're talking about the random quote on the start menu, it was removed back in like 2020.
Shoot. Told a zoomer coworker about it and now I get to be a liar.
You could always just link him to one of the dozens of articles about it or tell him to google 'mincraft Ganker removed' if he doesn't believe you.
It's a documented thing, even so much as having a line of text about "removed the Ganker shoutout" in the patch notes that removed it.
Ganker were the initial players of minecraft, notch was a Gankeraggot and used this board to help test his game (which conveniently ran in a browser on his website back then)
plebbit learned about it from Ganker, and eventually took over the shilling, notch moved to plebbit because they stroked his ego rather than tell him the uncomfortable truths about his unfinished game
the rest is history
Ngl I first heard about BG3 when they showed bear fricking at E3 or whichever show. That's probably the most normie marketing thing a game company has done this decade. Way to denounce marketing after effectively performing peak marketing homosexual.
>E3
it was their personal dev stream they did regularly to communicate updates on the game moron
they had like a 5 min slot on a minor E3 stage 2 years before release and it was forgotten immediately
>MARKETING DOESNT WORK
>What about all the marketing you did for your game
>Uhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
Why does this Black person have daily interviews which are some of the most moronic shit.
Getting notch vibes at this point where someone lucked into success and now thinks they are some super genius
This whole thing is just another marketing campaign for them. They're playing us like a damn fiddle.
>They're playing us
You'd have to be actual untermensch to fall for this
>marketing is dead
>they said, after marketing their game with viral bear gay sex
>paid streamers promoting games daily
>ads for shitty AAA games showing up everywhere, especially big cities
>marketing is dead
OK
Proof positive that larian failed into success
actually sweaty everyone bought our game because it is just that good
>Being this moronic
All Larian did was communicate the game properly. You keep harping on about "GAY BEAR SEX" homie that was a scene in the game and people talked about it. That isnt marketing in a traditional sense. Thats just, they showed the game off, people talked about it.
I dont understand why putting a lot of time into a good game and then showing gameplay of the good game whilst talking to your fanbase is "failing into success"
I swear to god Ganker has the worst reading comprehension
He's not saying that all marketing is useless
He's saying buying ad space on websites or ads in brick/mortar stores is useless in 2024, when it used to be the two biggest ways you advertised your games a decade ago.
He's also saying that marketing by showing off a CG trailer that has no gameplay will bite you in the ass if your game doesn't end up actually being like that, and that gamers would rather you just show them raw gameplay than try to sell them on cool cutscenes and non-gameplay moments.
Yet for some reason you mongos think he's saying that going viral or having content creators shill your product is useless, when he never said anything remotely close nor even inferred it.
And hes moronic.
One of the most famous quotes about marketing is
>“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.
Anyone who asserts they have solved marketing or could make some bold claim about marketing is a complete moron.
I get his arguement but he himself has zero fricking idea what caused a surge of players?
Was it GAY BEAR SEX? Maybe
But what led to the GAY BEAR SEX video being seen by the person? Was it some random ad on IGN or gamefaqs?
Likewise why did anon buy the game after seeing XxCocsuckerxX stream it? Was it purely because he loves the streamer or did he only pull the trigger because he recognized the name of the game being streamed because he knew the name from some other tertiary ad?
He quite literally cannot say for sure, which is the problem.
Maybe if he himself didnt launch the game with zero website ads and traditional marketing, but he did. So how the frick can he say for sure that they had zero effect?
Boomer take.
Marketing is stronger than ever before. It's just done through youtube and twitch. That's it.
Traditional marketing like ads and TV and websites/magazines is dead.
There are so many dogshit games nowadays that get a massive platform all purely because they're marketed by streamers. We literally get one every couple of weeks. It's never been easier to get your game out there, a lot of companies are just refusing to adapt.
There is some truth though, in the sense that seeing if a game is good or not is a LOT easier now, without needing to play it. But that's also a double edged sword because you have some legitimately great games that sometimes get panned because it becomes a trend to do so. Cyberpunk 2077 was probably one of the most soulful AAA games released in the last decade, but it was buggy so that's all it became known for. And it took them releasing an anime and a media campaign to say the game was 'fixed' now, even though 2.0 was just as buggy as the release version. But people bought it, because it became a trend, again, to say the game was fixed and good again.
zoomers get marketed to on insta and tiktok
Yeah, I forgot those but yeah, basically all social media platforms, twitter, too.
That's literally what Sven is saying.
Old traditional marketing is useless in light of content creators, viral marketing, and taking over the front page of steam.
Not at all, he was saying you have to communicate explicitly and honestly towards your playerbase, almost directly.
Which is completely and utterly wrong. There's more deception than ever.
how to market in the modern age:
step 1: shill your game
step 2: make sockpuppet accounts and whine about lack of diversity/hot women being in it
step 3: pay a bunch of journos to shill against your game
step 4: let it snowball until morons talk about your unreleased game for free and convince each other to buy it to own the other side
the seethe never ends
Indeed, Swen will never have 100% of his company.
>"Marketing is dead," he shared with PC Gamer.
no, marketing is paying streamer to shill your shit, the moment some vtubers shill a game millions of simps play it out of principle, what a shit take
This isn't really about BG3, but it is kind of a known fact that marketing is one reason why development costs are out of control because for a triple A game marketing is apparently costs the same as the development of the game or somewhere around that point.
How marketing costs that much, I have no idea, but publishers are probably going to reevaluate with how much the industry is trying to do cost cutting.
because triple AAA games from the mainstream studios try to reach the widest audience possible
They want average joe shmoe thinking about GoW or asscreed and buy the game they'll maybe play for 10 hours, content be damned
Funny, larian did talk to early access DOS 2 players, they all said the armor system sucks dick.
So larian left it in.
lol
lamo
Marketing is just paying steam to put your game on the front of the store and paying streamers to play the game. It's still there just different.
Oh and they always pay for bots to spam shit on twitter and other social medias to make it look like their game is popular.
Said the company that followed every box to tick for leftist clout
lmao, not only their fans are dishonest, but apparently every single employee as well
>starfields romance options
didn't the main lady, the blonde chick claim she had a bunch of partners before you? heard it in a review somewhere i think
i'm not saying she had to be a virgin but the phrasing was poor
How did you learn anything from BG3? It's from a legendary game series, of course you don't need to do anything special with marketing.
basically, less commercials, more social media shills to make your games go viral.
Just going to post this again for "le bear sex hyuk hyuk" homosexuals. Most of the game's publicity came from post-launch word of mouth. The bird-brained morons here probably don't remember that BG3 had zero reviews for 2 weeks because journos didn't get a review copy due to larian patching the game till the very last minute.
Looks like it came from gay bear sex to me
I hate you brown third worlders so much.
>clearly shows interest goes down post-launch
what did he mean by this?
>what did he mean by this?
You already bought the game, do you keep googling it or are you playing it? One more question. Are you moronic?
>this boss is too hard how do I beat him
>how do I solve this puzzle
>how do I frick the bear
normalgays probably spend more time on google than playing the game
Nobody googles anymore. You just search youtube or check the steam forums.
so your graph is irrelevant to begin with
Not if you count bear sex.
moron. Initial searches to see gameplay are not the same as later searches about bosses. have a nice day.
>they use google when it fits my narrative, source: my ass
>Most of the game's publicity came from post-launch
That's not even remotely true, every outlet in the industry was praising it as the second coming of christ. It was very obvious shilling
Read the entire post, fricking low attention span goober. BG3 had no reviews for several weeks. Nobody was fricking praising a game they hadn't played. It took most outlets several weeks to months to finish the game and publish a review. Journo praise came long after the game had garnered massive amount of following and near universal acclaim from players.
Your graph shows the opposite.
>NOOOOO YOU DON'T UNDERSTAND
>I DIDN'T LIKE THE GAME BECAUSE OF A BESTIALITY JOKE
>THAT MEANS EVERYONE WHO LIKED IT WAS PAID BY LARIAN AND/OR THE CCP SO EVERYONE DISCUSSING THE GAME WAS MARKETING
Every single time, to this day, Ganker continues to be blown the frick out by BG3. It's the most mindbroken you morons have ever been.
Who are you arguing with, you little sperg?
The zeitgeist of the thread.
He's probably the flame war aspie that's been dedicated to making larian threads daily since release. Notice the OP is clearly a humblebrag about larian and the obvious damage control in the thread
Well, this basically confirms that everything this guy says is complete bullshit.
One thing I've learned is that euro devs are actual compulsive liars
I think the truth is in between, Nike pulled out of sponsoring so many football/soccer teams and athletes. Advertising is still effective but it's probably not worth putting ads in magazines like PC Gamer and instead just doing some tiktok and youtube
because ads evolved homosexual, no point to shill your game into gaming magazines like PC gamer or IGN where you could just shill it on youtube/twitch/tik tok/insta and get 10 times the views, pay the biggest internet "celebrities" to shill your game for a while, hire some bots/people to spam it on social networks, then the "hype" train will pick up speed and morons/npc's will spam/shill your game for FREE, especially redditors/twitter/tiktok users
Look how Cyberpunk was spammed, especially after that anime despite the game being the same shit just with less bugs, consumers are a bunch of drones with 80 iq
Larian greatly benefits from word of mouth. The buz about Baldur's Gate 3 was already out there before release because people loved the Early Access. Unironically Baldur's Gate 3 being a great game was the best marketing they could have asked for. That and bear sex of course LMAO!
Marketing does work. This guy is being disingenuous. What he should be saying is old style marketing doesnt work. Modern marketing of getting shills on youtube and twitch to play your game does work. Nobody gives a shit about tv ads or whatever anymore.
>getting shills on youtube and twitch to play your game does work
No, it does not. Unless you're telling me that you buy whatever slop you see streamers play?
Wel I dont as im an incel chud boomer but the zoomers who watch streamers probably do.
So you have no actual data to support your claims.
>hue hue zoomers are just stupid so they do it
Zoomers are smarter than you think. The only demographic that is being influenced by streamers are little kids(13 and below) and they are not the target audience for Baldur's Gate 3 which is an 18+ game.
Twitch streamers are probably worth it. With billboards you only need one in New York times square or Piccadilly Circus then you can post it everywhere on social media to get it viral if it's clever
>Twitch streamers are probably worth it.
No, they are not. Do you know anyone who ever bought a videogame because they saw a streamer play it? Have you done this yourself?
>Have you done this yourself?
Yeah, it looked fun
Most zoomers and shitskins by games based on streamers, yes. Ever hear of among us? five nights at freddy's? fortnite?
You confuse the term zoomer with preteens that have not yet hit puberty.
>little 9 year old kids are affected by fortnite streamers
Shocker.
Black person five nights at freddy's is like 10 years old, zoomer impulse buyers are one of the main audiences for slop now.
10 years ago zoomers were little children you dumb gay.
and now impulse buyers are the main audience for games, you're a fricking moron and should have a nice day
I can't imagine being so incredibly asspained about a game to post 12 hours a fricking day every day about it like the tencentschizo
lmao, what a bunch of hypocrites
Shut up chud, it is womyns and homosexuals turn now.
Tyna get Pinhead Adventures off the ground without any marketing or money has felt like an impossible task, dropping keys here, emailing creators, barely anyone is biting, it's rough, but advertising is dead. Word of mouth is best for games, but longest to start. Rough
Content of the article:
>"Marketing is dead," he said. "Marketing is dead. It truly is—I can back this shit up, man. There's no channels anymore—it doesn't work. You used to have marketing, communication, and PR. Marketing was essentially a retail theory—you were trying to get your box on the right point of the store shelf, and you have partnerships with retail stores. Those pipelines are gone. Now you've got the internet. Nobody is looking at ads anymore … all of the channels that we would usually market through are no longer really viable. So their function is also reduced by the fact that players just want to be spoken to. They don't want to be bamboozled—they just want to know what you're making and why you're making it and who it's for."
Title:
>Marketing's dead
What Ganker reads:
>Hypocritical liar says marketing isn't real and he didn't spend any money into it
Journalists keep making clickbait shit and then other people have kneejerk reactions and read exactly what they want to read even though it's not real.
If you advertise something to me, I want to see it one (1) time, and It better take up less than ten seconds of my time to watch it.
Anything more than that and you are more likely to push me away from your product.
I deliberately go out of my way to avoid things that are over-advertised because that means they are leaning on marketing to sell their product instead of just making a good product.
This isn't just true for vidya, it's true everywhere.
> Massive Chinese shilling campaign.
> "marketing is dead!"
Gays are fricking horrible people.
it's almost as if spending 100 million on marketing is a waste of money and makes those pesky investors look at how much was made and see it as a failure
Unironically the best marketing did was make DOS and DOS2. I unironically bought the BG3 early access because i've been loving Larian games for a long time. Making great games is the best way to advertise your future games.
>didn't give gamers anything they wanted out of a DnD game
>just catered to normies
>pretends he actively listens to gamers
Kek.
>Marketers and shills would never ever say the n-word or do anything else that a top hat wearing gentleman in the british islands during 1800- wouldnt do
>Gacha shills today
Everything we said in 2006 about booth babes and sexy woman in gaming has constantly been true.
Normal ugly women and fake women have ruined everything.
I agree with him. People these days are too schizophrenic to fall for any marketing
What's with the constant news articles from people who worked on Baldur's gate 3 with worse hot takes than Ganker?
ITT:
Do you think he cried when he had to sell 30% of his company?
>marketing is dead he says
>in a marketing post thinly veiled as a news post
>BG3 covers the whole screen when searching "baldur's gate" on google
>huge amount of shill threads on all vidya forums
>while using positioning strategy marketing by not calling the game crpg
>literally has a webpage
>doing market and customer research for 3 whole fricking years
>youtube and website "reviews" done by the regular homosexuals
>using youtubes marketing mechanics
NOOOO DON'T STEAL MY NON-EXISTENT ADS MONEY
LOOK AT MY NON-EXISTENT ADS
STOP USING NON-EXISTENT ADS BLOCKERS
PLEASE OH GOD I'M TURNING TO DUST
I FRICK ANIMALS
Marketing isn't dead, it's just transforming into something much more nefarious. It's basically just propaganda and information control now, and you could argue "it always was", but to me true marketing is always upfront about the fact that it's marketing, it's not trying to trick you into thinking it's something else, which is annoying but at least it's honest.
is looking at ads anymore
they've just switched to passing off ads as content.
e-celebs are literal advertising bots.
this site gets flooded with shill threads on a daily basis. see korean censorslop for the latest case.
>marketing is dead
>t. game that relied heavily on marketing
u wut m8
Did you see any BG3 ads anywhere?
I saw independent YouTuber animators get paid by larian to make sponsored content
You mean the animation that Larian put on their own channel?
No
no I use adblock, I’m sure the consumer cattle saw a bunch
Ackchyually it was all word of mouth, noone shilled it and noone would ever shill on Ganker.
is that why they paid journalists to come join them in an auditorium to show a bear x man gay bestiality romance?
Is that why there were nonstop positive threads across social media at the behest of their marketing team.
BASED! I have been saying this for years, the marketing department is the most scumfucj, parasitic, out of touch, corner cutting boil on anything good for a long time now. They are not about pleasing the audience/customer, they are about siphoning off actual production cost and Edward Bernase style psychological games. I unironically condone sending marketing reps off to gulags.
%3D
>no mention of streamer/influencer/anonymous shills
curious.
None of those work. Especially since most big streamers are too afraid to play games with fruntal nudity and excessive gore on their channels since they can't get views from little children which are the main audience for streamers. BG3 does not benefit from Streamers/youtube influencers since the game is 18+. Why are people on Ganker so dumb not to see the obvious?
it really doesn't seem like it's dead. movies still rely on the same old series of ads: physical billboards/signage, tv/radio ads, news articles and word of mouth. and all of these work well at creating hit films. it's the exact same for games. all of these elements contribute. what i think he's right about is that the proportion of what's delivering the most sales is shifting from tv/radio ads to word of mouth. people are more resistant to explicit advertisement and place more trust in Average Joe to report truthfully their experience with product.
>movies still rely on the same old series of ads
and if you haven't noticed...movies are virtually dead. nobody goes to see films anymore unless its a "event". think barbie movie or minions. people only going due to internet memes or its a "event".
the film industry is healthy right now. most things are making a profit.
Maybe some non Hollywood lower budget indies are making a p4ofit, but Hollywood is certainly burning and having to cook the books for numbers to even break even.
oh but sirs you are doings the marketings right now you motherfricker benchod you are not the smart you china b***h motherfrick
>cried about getting money from a company that does not even tell him how to make shit
No, I really don't think so.
Marketing director from the hospitality industry here, this dude is a fricking hack. Ads aren't the only 'thing' that marketing does. It was never 'just' getting it to the right point on the shelf.
There are other forms of marketing that literally include the earliest inception of the product. BG3 benefited from a huge amount of earned marketing via a viral onstage demo. Yeah sure, distribution advantage for publishers is dying out because of steam and epic. Sure, people don't respond to ads quite the way they used to or avoid them entirely in some cases because of adblock. That isn't all that marketing is, and it never was. Publishers are fricking morons, and this dude is worried about justifying his cut because he doesn't know how to move the needle. moron needs to pay attention to what moves the needle and make it happen. Devolver manage it just fine for example, with their early stage performance pieces. Sure, that's considered cringe now, but it was at least fresh at the time and got the word out about the games.
This dweeb should move to car manufacturing or some other b2b bullshit and leave the fun marketing to the people who have brains.
Of course he's a hack. He's working for a failure of a dev
>marketing hack trying to justify his job
KEK Larian is dabbing on homosexuals like you.
You are not essential, you are a aparasite. Look into the rope tying business.
Name 1 recent marketing stunt in gaming that was more impactful than the bear sex. Games like Starfield spend so much money on marketing and it doesn't matter. Go viral and the influencers cover your game for free.
there's no lie here. shame they're homosexuals besides.
Is this anything other than crying that the easily bought vidya press isn't getting clicks anymore?
>"they just want to know what you're making and why you're making it and who it's for."
if only there was a word for such practice...oh wait, there is, it's called "marketing"
just don't lie about it and don't spend the budget into unnecessary propmotional statements
saying "X is dead" just cause the way its done changed drastically over the years is dumb
Please understand, larian is a small indie studio
marketing has always been bad psyops. it's dead because information is freer than ever. nu-marketing is just being honest. that's all this says.
>don't lie about it and don't spend the budget into unnecessary propmotional statements
yeah, so that's not marketing then, that's providing testimony under oath. corporations have never done this outside of a trial, and small, honest companies don't have the budget to buy ads just to tell people about the mediocrity of their products.
"marketing" is, in itself, a marketing word to describe a department whose function is to exaggerate, mislead, and obfuscate to get people to buy the company's product. but obviously, you can't tell people that's what marketing does, just as you can't tell people that your product is a rebranded good from a chinese factory that can be replaced with any other. so instead, you do marketing, beginning with calling the process "marketing."
we're like 300 posts in, you dumbasses oughta stop with the "um, ackshually" semantics crap
if you don't know what the frick he's talking about you're willfully ignorant and/or moronic
What he's talking about is not new at all and that IGN covered it in an article is a marketing post. People have been talking about this shit for years, this is literally, "normal thing but BG3". Remember the whole "turn fans into fanatics" slide that was widely derided as evil? That's what he's doing.
>bad faith Marketing spin
You parasites are not clever.
yeah man, turning consumers into fan-atics by putting out quality products and having actual ethics; that is quite the devious plan, how are people so stupid to ignore this?!
>quality
>untested bugfest with an unfinished story and unfinished character quests
>with 3 years of paid EA
kek
>Marketing is dead
>Says the people who made the most over-marketed, most over-shilled game in existence
Just lmao. People who haven't played a single second of BG3 on their streams shilled that pozzed pos.
schizo b***h
Overwhelmingly pozzed
by Larian Studios
It was the most shilled game in history of gaming.
The entire leftist journalism in the entire planet shilled for this game for months to no end.
Rivaling only with The Last of Us 2, that even took down youtube videos disagreeing with the game.
>The best place to market your game is streaming platforms, just pay shills to pretend the game is good
It works 90% of the time! BG3 is one example of such success
If marketing is dead, then why did they hire legions of jeets to spam their glorified WEG for sexual deviants on this board before its release?
>mfw reading marketer seethe all through this thread
Good.
didn't they massively market BG3?
Yeah lol
I don't remember superbowl commercials for BG3
This guy is filled with hubris.
Imagine if Miyazaki started talking to the press 24/7 and shit talking the industry after Elden Ring (game sold more than bg3 btw)
I'd mark that as a red flag and that the kino train is ending
Larian finally makes a good game and now they're so fricking full of themselves.
It's cdpr all over again.
Like WOWEEE you made a good game using the IP of one of the largest consumer brands in the world! Good for you lil buddy! Now ur talking shit about WOTC and saying you won't make another game for them? and now your next game will not be attached to baldurs gate? Welp I hope you didn't want to hit another 20 million in sales because truthfully nobody is going to give a shit about whatever divinity slop you try to pivot to next.
Miyazaki made it with his own IP and he hasn't let it gone to his head. That's the difference between an artist and a homosexual.
I swear to God we are about to see cyberpunk 2.0. History repeats itself. They're already saying their next game will be the best ever made etc. Yeah this is sounding familiar
It's not Swen, maybe read the article
All of larian is like this. They got one win and think that's it. Now they're untouchable.
It's a joke. That victory should scare you. It scared Miyazaki. He's still just as quiet and grinding hard to ensure he can keep this level of quality and innovation moving forward. He sees the copycats in the woods drawing their Hatchets.
Larian is about to be fricking humbled. I promise you.
damn can't wait for the next iteration on the same old dark souls formula
what did ER innovate again?
What did bg3 innovate?
Mass effect level cutscenes in a crpg?
Woah....
Wow...
Fromsoft made their own sub genre lil bro
First open world action rpg worth a dam is what they innovated on and wow its not a buggy piece of shit!!!!! Holy shit!!!
Shutup swen
>Mass effect level cutscenes
Except they're way worse than anything in mass effect, mostly unfinished janky floating weapons and npcs tier
t. didn't play the game
Got it early access and finished the buggy piece of shit.
I had entire quest lines shatter.
Act 3 with the hag b***h and her goons completely broke
Anything involving Duke ravenguard is hilariously broken
E.g I've got the devil at camp and wyll made his decision and yet he's still talking about we need to find Mizora blah blah.
Tons of immersion shattering shit like that.
And the story sucks the dialogue sucks the characters are gay. Yeah pass
GUYS REFUTE ME. PLEASE. TRY TO COPE HOW A GAME WITH GAME SHATTERING BUGS IS SOMEHOW AN AMAZING EXPERIENCE!!
who cares if you had multiple game ruining bugs that break questlines and even outside of that characters have CONSTANT continuity errors such as nobody referring to astarion being an ascendant vampire after making the cazador choice.
Or the iron vault underwater prison quest being broke
Or the absolute dog shit Saturday morning cartoon villains with Orin and the hobo gay I can't even remember
PLEASE TELL ME ITS A GOOD GAME PLEASE
Terrible fricking dog shit and yes I playedit xddd
I bought it EA because divinity was fun. I had no this game would be such a buggy dog shit writing piece of shit though
Oh and the combat is boring. Stopping at level 12 is boring
DnD 5e is boring
Etc it sucks sorry
>What did bg3 innovate?
The crpg genre as a whole. It left all other crpg devs trembping and making excuses that they couldnt hope to ive up to Larian's legacy
Isnt that something, kid? They entered a niche genre and made a goty out of it! They singlehandedly brought it out of niche status!
On the other hand, remember whrn From tried their hand at a niche genre? No? Me neither. Must've been really shit to get forgotten so quickly, huh? I think it was calles Armored-something
CRPGs are a dead genre, so you're saying by virtue of existing BG3 is innovating. That's funny
>CRPGs are a dead genre
not anymore, now eveyone is wondering how they could replicate Baldur's Gate 3
>CRPGs are a dead genre
One won goty last year, kid.
>Larian won goty with a game from a dead genre
Damn. Miyazaki wishes he was as good. It's such a shame he isnt, huh? Cpuld've been the savior the mecha genre needed but oh well
screaming esl post
>First open world action rpg worth a dam is what they innovated on and wow its not a buggy piece of shit!!!!! Holy shit!!!
fromdrones actually believe this?
lol
lmao even
Name another arpg of the same caliber as Elden Ring.
Seriously try to name one.
Witcher 3? Garbage action. Garbage rpg.
I guess dragons dogma 2 gets the closest but well.. we all saw how that turned out :>
Every souls game is better than elden shit
Alright I won. You couldn't name one.
Hahaha dumb fricking morons the lot of you.
Yea I played all of the games. Sekiro bloodborne included. Still love it. Mald.
>"name a game"
>"every souls game"
>"haha you didn't name a game I win"
what makes ERtrannies like this?
Cause I meant OPEN WORLD arpg.
Go ahead. Try to name one. I'll wait ! Actually I won't wait and I'll leave thread because I know for a fact nothing compares. Gg brotha try to have a less moronic take next time
Oh I meant open world arpg btw. Literally nothing exists that can compare to Elden.
>I'm the most polished turd on a mountain of turds
>yoo listen
>what if... dark souls 3
>BUT
>open world!
what an innovation
They literally used the same formula from every single old Larian game + Fallout 1 killing ncps elements.
But not a single homosexual that defends BG3 also played previous Larian games or any old crpg.
Actually, very few few of them did play BG3. Just ask for proof of play.
They don't even understand this meme, lmao
>But not a single homosexual that defends BG3 also played previous Larian games or any old crpg.
have a nice day. I've played all Larian games with the exception of Beyond Divinity.
>skellymancer in DD also lol throwing barrels around
>D2 magic build again also love the waifus
>dragon commander(dwarf princess cleavege for the win) dragon form > units
>DOS give me all the sexy orcs
>DOS2 i am the only one that likes act 3 and the doctor has a huge part in it
>BG3 Laezel is my waifu wizard/cleric is OP
Also love the Larian ost even when their composer changed.
Is this a joke or is it what morons really think ESG is and what it does?
>Sven is getting arrogant!
>it wasnt Sven lol
>W-well, All of Larian is like this! They're so gonna get btfo in the future!
Kek. You have to grow out of this childish anger, homosexual.
>"Millennials always hated it, and now we have the tools to avoid it," continued Douse.
ONCE AGAIN fricking millennials causing the death of another industry.
Gaming is dead and it's not because people don't like ads. Just look at bg3. It doesn't even function
Swen is a hacky windbag, I can't wait until he bites his own tongue and falls from public grace like many did before.
Larian isn't in the public's "graces" which is exactly why they're bowing out and abandoning BG3. Their entire reputation is marketing
>Larian isn't in the public's "graces"
You're delusional, BG3 is massively popular.
>which is exactly why they're bowing out and abandoning BG3.
Wrong. They're taking their leave because Hasbro and WoTC were trying to weasel their way into the profits and milk Larian into making more BG, despite not having contributed shit to it. It was either burn bridges or ruin their own reputation for less money.
Are you saying BG3 and it's gameplay is a household name/topic? That's hilarious
>Are you saying BG3 and it's gameplay is a household name/topic?
Yes, of course, it's success is undeniable, only morons would think otherwise.
Right so kids are getting on their school bus and talking about how much fun they had playing some janky asset flip from a no name european dev and not talking about fortnite or roblox or something
You sound confused, what is even your point? Are you trying to argue that BG3 is a flop?
you see China spent 2 billion dollar investing in marketing BG3 but nobody bought it, so they spend even more money buying up all the copies of BG3
They did this so they could inject the west with propaganda, by investing massively in a game that nobody played
It's absolutely brilliant
People at my work are still talking about it. Go outside you fricking basement dwelling schizophrenic.
I seriously doubt that but could you clarify what exactly the people at your job are saying about BG3 a year after launch?
the other troony in your workplace is not a representative of anything
>I make shit up
bg3 is rated mature, kids on school buses arent supposed to be playing it in the first place
lmao
Okay so BG3 is in fact not a household name and virtually nobody has played it
BG3 is only popular among the LGBTQ groomer circles. Their numbers sadly grow everyday.
schizo
troon
Well, one actually has proof. Have you?
>if it's not talked about by grade schoolers who arent old enough to be playing it in the first place, then it's not a household name!
May I ask aquestion? Why do you keep associating yourself with children? Why wont you ask about the opinions of, say, people old enough to play the game?
>claim CRPGs aren't a dead genre
>claim BG3 is a household name
>okay do anybody outside of a few million people even know who larian is?
>no, and only those few million people's opinions matter
So it's not actually popular and isn't even genre saving, let alone industry saving
>claim Goty's genre is dead
>claim Goty isnt a household name
>Nobody knows who Larian is! Nobody knows about BG3!
>Oh dont bring up those people that played it and still do, it's just a few million, they dont count.
>I care about the opinions of people who havent played the game. I am very smart.
Coping really hard there, buddy
>Nobody knows who Larian is
correct
d:os2 sold 7.5 million copies. you're living in a bubble, you an fps guy or a nintendo guy?
>nobody knows who larian is
>uhm actually I just made up sales figures for their past games
do you get paid for this or is this a mental illness thing
i think the mental illness is on your end actually.
>nobody knows goty's dev
lmao that denial is deeper than the mariana trench
LOL you must be living under a rock not to know Larian. They've been around for more than 20 years.
Are you actually paid to market here or is the samegayging marketing speak just your mental illness
Are you a paid indian shill? Still malding about Starfield?
>samegay spam thread with marketing terms
>you're a shill!
so it is mental illness
>Starfield mention out of nowhere
Holy kek you Black folk are STILL seething over that?
>"name a game"
>"every souls game"
>"haha you didn't name a game I win"
No seriously, why are ERtrannies like this?
>seething over
What is there to seethe about? Starfield flopped hard. I just enjoy dabbing of Todd after the slop that is Fallout 76 and Fallout 4. I don't believe that the same man woked on Fallout 3. He must have been replaced by a lizard.
P.S. NV is also shit.
>What is there to seethe about?
Excellent question my dude. Why does a failed piece of shit trigger you so hard?
Except the other soul games aren't open world.
I'll ask one more time for you little room temperature iq having monkeys.
Name an open world arpg as good as Elden Ring.
Like I said before dragons dogma 2 got close but we saw how that ended up. Unfinished lacking enemy variety. Garbage story etc.
So try to refute me. Name an OPEN WORLD ARPG on the same level as Elden Ring. Nothing exists. That's why the game sold 20 million+.
Gg bro. Try me next time. You'll lose but maybe you'll be less moronic then. I pray for you.
>Name an open world arpg as good as Elden Ring.
So name a featureless open world game that's better than elden ring? I assume most ubisoft games
all open world slop is slop including ER
Gg you guys couldn't even name ONE [1]
You do understand that's why the game exploded In popularity right?
It's the first real open world arpg
Everything else is a joke. Witcher 3 like I said dog shit action and dog shit rpg
Capcom just stated dragons dogma series hit over 10 million. Dogma 2 was DOGGED on and still sold well because the market is thirsty for open world arpgs that are worth a dam. As in the action is good and the rpg is good. And it still fell massively short of Elden Ring.
Stop coping and just admit fromsoft innovated an entire genre as I said before. They truly did. They made the worlds first open world arpg that's actually good lol.
Peace schizos.
>name a game
>no not that game
>no not that game
>no that doesn't count either
>no you can't use that one
>see? you can't name a game, I win. I'm very smart.
It's not even good bait just call him on it, elden ring is terrible, the worst game in the series. Just like BG3 is an abortion
link steam profile lol
You're exceedingly schizophrenic. Neither BG3 or Elden Ring are good games
That's not me but nice try coping.
It's someone else asking for your steam profile.
Keep calling him a schizo though.
Everyone normalgay I know who's aware of BG3 thinks that Bioware made it. Nobody fricking knows or cares who Larian is my dude. Most people don't pay attention to game devs in general.
>THERE ARE A MILLION BAJILLION PEOPLE WHO BOUGHT THE GAME JUST TRUST ME BRO NO DON'T LOOK AT THE STEAM DATA THAT SHOWS THE VAST MAJORITY ARE BOTS JUST BELIEVE IT OK TRUST ME THERE ARE MILLIONS OF FANS DESPITE THERE BEING ZERO FRICKING FAN CONTENT OR DISCUSSION OF THE GAME OUTSIDE OF KEK BAIT THREADS ON Ganker
>I-IT'S ALL BOTS!!!!
I thought that cope died months ago
>>I-IT'S ALL BOTS!!!!
Yes. If a Chinese company is involved, bots are involved.
If you can't acknowledge that simple truth then you are 100% either Chinese or Indian.
>or Indian.
see
Pajeets hate this game for making starfield and their shilling look bad
Anon, do you think China and its companies are known for its honesty?
It was very unnatural success. Smells of industry plant.
>Marketing the game
This game only sold because of marketing, what a disingenuous c**t.
>sell israelite propaganda masked as a game
>even have israelite pay for goyim awards
>uhh chud players don't like to be bamboozled!
libtards and hypocrisy, match made in hell
>BG3 is a israelite plot to make our children lust after bears!
My new genius marketing strategy is to just do the opposite of what Ganker says. Every major game that Gankerirgins seethe about sells a ton.
People talking about a game through word of mouth is not marketing. I know you guys hate to hear this but not every positive post about a game is a shilling operation.
>I know you guys hate to hear this but not every positive post about a game is a shilling operation.
Has it occurred to you that shilling operations are more complicated than just people talking positively about a game?
How many people do you think would be talking about Stellar Blade right now if it weren't for the controversy? Precisely 0. Let that sink in
Marketing does work, it's just changed form. Make a good game and people will find it and talk about it. Hence to expose people to your game, you just fabricate customers and experiences.
I would say upwards of 50% of threads on Ganker at any average point in time are the product of paid product endorsement. And it's not necessarily even people praising the game. That's transparent. Sometimes you can get people talking the most by criticizing it or creating a spectacle, like we're seeing with Stellar Blade. It's all the new form of PR. Get people talking. It doesn't matter what they're talking about, the net result is publicity either way.
What they don't understand is that
>Any publicity is good publicity, even bad one
Doesn't apply anymore
People are so sick and tired that even normies are avoiding blatant garbage when its shilled
He's right, the bear sex clip going viral was better marketing than any other gaming company has done recently.
You can thank Google AdSense for people hating ads so much. Google has gone out of their way to make them as intrusive as possible, and that's why people block them so much,.
yeah, ads being catered to me freaks me out. i will not buy any product that's been personally advertised to me because they're breaching my privacy.
Weird, I thought I was the only one like that. I started doing it when I was a teenager When I see an advertisement for a product, I would avoid that product.
>Yeah we totally didn't market our run away success game *snickers*
>Marketing *pfft* ... marketing is dead bruh, don't market your game
>ju- *heh* just talk to the players bro and your game will sell I promise
these homosexuals make one popular game and decide they're the saviors of the industry, jesus christ. what is this, like the 6th interview he's given where he smugly tells the rest of the industry that they should just do things like him? reminds me of CDPR's attitude post-witcher 3
>Viral marketing isn't marketing
Why do people here think Sven is some nefarious israeli mastermind who purposely calculated shit like the bear sex going viral. Heck, the bear sex doomposting was enough to convince me at the time that the game would probably flop but it didn't lol.
nobody cares about shabbo goyim and his israeli masters definitely calculated the most basic b***h viral marketing
just make a good game, the marketing will come to you
hey, i've seen this one before. it's a classic!
>this mindbroken moron trying to troll others but it's just making a fool of himself
All of that is extremely grounded and factual
wow
Never thought i would read anything like that in any "gaming" site
Now the question is
Will they stop being buttholes to their customers?
>Will they stop being buttholes to their customers?
most marketing campaigns aren't even worth it at this point when too many people do the moronic shit like EA did with battlefield 5
BG3 was one of the most heavily marketed games I have ever seen, especially with article and video marketing kek
>bots aren't real, all the BG3 numbers are legitimate, there are no paid shills
>but all of the anti-BG3 sentiment isn't real, that's just paid shills and bots
It is truly mind bending.
China owned (30% at least) never used bots to boost their products and investments.
But anyone that disagrees with me is a pajeet bot.
Yeah, like the one that doxxed himself last week, Im surprised he didnt try damage controlling that one
Pretty much.
It's a universal law that I've found no exceptions to.
Everyone who agrees with me is a true and honest poster.
Anyone who disagrees with me is a paid shill.
This is true for all video games and all political arguments.
not really, there is this thing called objective reality. That's why these bait threads get so much traffic because they profess the opposite of objective reality. The people calling you a contrarian for not liking the newest slop are of course the career contrarians that post here purely for attention daily.
Schizo.
>Actual players don't want to be marketed to
I find this true. Marketing is for the casuals you hope to pick up to take your game from success to massive success. "Actual players" are already seeking out games they'll find interesting on their own, that's why they don't like deceptive bullshit. It's not for them
ads have never and will never work
ads are like a religion, the only people who believe in it are the ones being paid to promote it
>Marketing is dead
it just changed form and is on other platforms, streamer shilling your game can help tremendously
>streamer shilling your game
that a myth, if your game suck nobody will buy even if your streamer played it , the devs of Immortals of Aveum learned this the hard way.
all of the shill bs is just a massive cope because "people" on Ganker hate it when a game they don't like is a success.
Tbh most publishers and even some devs do frickall to market their games and only think getting into Nintendo directs and other gaming directs in general is the ticket to success without any marketing in between of announcement and release. Why don't after their game gets announced they host their own direct showcasing game mechanics, maybe handout multiple free demos to gain some feedback on your game, and possibly handing out your game to sizable names for them to do previews on like just doing stuff I listed to entice the consumer base won't cost an expensive amount of money to pull off. I've seen $100+ AAA games have the worst marketing of all time compared to picrel here.
Bingtendo direct is as good as having a steam banner on the top of the main page if not better. You are right that the release must be within a short time window after being shown that way.