What is their game plan?
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What is their game plan?
What is their game plan?
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Why don't you mail them and ask?
Bancruptcy
He can't, management is illiterate.
Complete and utter bankruptcy.
>buying every game studios
>paying them to make a shit game
>firing them
Idea was at least ONE game would be a smash hit to fund the rest. Didn't happen.
>buy lots of smaller/middling and old franchises/studios
>inflate value of company while getting payouts from franchises that just keep selling at a slower pace
>try to get bought out by Saudis for billions because they want to divest their economy from petroleum
>Saudis pull out
>get fricked because you expanded too fast like Telltale did
Embrace Group is actually a rebrand of a company named, "THQ Nordic" Which you might have heard of in your younger years. They have been publishing games for a very long time. In my opinion they haven't changed much. All their games are still pretty mediocre.
That doesn't mean anything. They just bought THQ's name at the bankruptcy auction.
It's a little bit more complicated than that. But essentially THQ Nordic has always been Embracer Group, vice versa. I knew from the start that all their products were going to be mediocre, why? Because everything THQ Nordic released was always either really bad or really dull.
>All their games are still pretty mediocre.
Jagged Alliance 3 and Last Train Home are pretty neat.
They had no plan. They had the archaic perspective of EA back in early 2000s that you can just buy companies and keep their golden goose. I think their stakeholder pulled out of that billion deal because they realized they are literally morons with lots of money.
>They had no plan.
It's pretty clear their plan was to buy up a lot of cult classics and forgotten 8/10 games then release remasters to pave the way for possible sequels. But they fricked everything up with the saudi deal.
>But they fricked everything up with the saudi deal.
I hope neom will the be the science city, I mean the ski and spa, err, the modern city it aspires to be.
some infinite growth bullshit marred by garbage communication between departments and lack of understanding of the market
>get a billion dollars from the traditional entertainment industry
>use to to sign on as many studios as possible
>close all of them, effectively reducing the share of the market videogames occupy
Conspiratorial, but there is so much money on the line that it has become a legitimate possibility in my eyes
1.Buy old IPs that aren't currently in use.
2. Make AA games fans of those IPs have been asking for.
3. Profit.
They never got past step 1.
Embrace, extend, and extinguish
Doesnt apply here, moron. Stop repeating stuff her copied from leddit
embrace
(over) extend
extinguish
stop taking it exactly like how Microsoft used it
Shitting their pants after their deal with Saudi Arabia failed and now they have to cancel a truckload of projects almost all of which were going to be bad
I really hope they made Starbreeze cancel Project Baxter after the shitshow that was PD3
So Legacy of Kain is also fricked, right?
Beyond fricked, toy will never see a LK game again. This isn't up for debate man, it's a fact.
>banking everything on a deal that wasn't even finalized
They deserve their failure
Crashing the industry with no survivors
Embracing oblivion.
>What is their game plan?
they bet on investment money from some saudies.
literally during an investment meeting with the shareholders said saudis called and cancelled last second so theye were out like a billion dollars that they needed since they already planned for it and spent money accordingly.
really embracer wasnt so bad. they were super hands off, told devs to make whatever they want with the only stipulation that whatever they did generated positive revenue.
it didnt need to sell gangbusters but just not make a loss.
their problem was they expanded and bought too fast and counted on money they didnt yet have.
yoooo why he so caked up tho
Why is his ass so huge what the frick
>Embracer Group
Did you get tired of gossiping about SweetBaby?